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DARK SECRETS: 34 | Vintage Vibes

Gen Z would rather watch live sport on the go from mobile phone - as it's more convenient

Many young adults are losing interest in live sport altogether - with a fifth just catching up on an event from the highlights

Wales Online

Ever Wanted To Wash Your B-Hole With The Same Bidet Beyoncé Used? Well, Now’s Your Chance

Okay, let’s be honest with each other. This is a safe space. We’ve all exclaimed at one point in our lives that we’d like to be more like Beyoncé. Maybe it was during the era when girl-boss millennials would claim that Beyoncé had the same 24 hours as everyone else.…

Pedestrian.tv

Pew Research Center is tired of blaming Gen Z and millennials for everything—it’s retiring the whole concept of generational framing

Generations have been stereotyped in so many ways—from being quiet quitters to narcissists. But maybe it isn't a generational thing after all.

Fortune

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Treat culture: Millennials and Gen Zers are rebelling against the rough economy with little purchases that keep the malaise at bay

Late-stage capitalism has the youth spending on the smallest pleasures. "It's almost like your Sisyphean existential rebellion via artisanal ginger ale."

Fortune

America has failed millennials so badly they're turning to $1,000-per-month side hustles to make ends meet

Combating inflation means taking on a side hustle for two in five U.S. adults. Gen Z and millennials are the most likely to have one.

Fortune

Boomers are pushing millennials out of the housing market for 3 main reasons

BofA: "In the current environment...baby boomers are better equipped financially for home purchasing."

Fortune

Three Tips to Help Millennials Strengthen Their Finances

Six in 10 Millennials feel good financially, but they could benefit from additional planning, especially when it comes to weathering economic hiccups and taxes in retirement.

Kiplinger

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Power-hungry hedonists? Survey reveals what drives generation Z

Global poll shows cohort values achievement and fun, although their definitions might differ from previous generations

The Guardian - UK

Gen Z are the most investment-savvy generation

80% of GenZers are investing their money before they even hit 20 years old.

Fortune

Eight High-Growth Sectors Every Leader and Investor Should Have on Their Radar

Early investments in these sectors now could equal major returns later on.

Kiplinger

Millennials are a growing electoral force, and their thinking on tax is a gamechanger

Young people are hostile to income redistribution. It’s not because they’re rightwing – they simply pay too much tax already, says Guardian columnist Gaby Hinsliff

The Guardian - UK

Workers worry that A.I. will lead to a slash in pay, even as it mints new $300,000 jobs

More so than their Gen X or Gen Z counterparts, millennials are worried their new robot coworkers will snap up their pay.

Fortune

Two-thirds Of Millennials Don’t Know Which Countries Won World War II

Over 50% of millennials didn't know that the UK didn't have the same prime minister during World War II.

Zenger

Confused, uncool, and nowhere to scroll: The internet has become hostile for millennials like me

If TikTok is too young, Facebook is too geriatric and Twitter is a cesspit, where are digital natives – who practically invented the ways we use the modern internet – expected to go, asks Harriet Gibsone

The Independent UK

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The Guardian - UK

Why are millennials so turned off by the Tory party?

Amid housing crisis, post-Brexit drag and hardline migration rhetoric, most 25- to 40-year-olds think party deserves to lose next election

TV Tech

Cancellation by Spite: Younger Viewers More Likely to Ditch Netflix Over PW Sharing Crackdown

New data from Samba TV and HarrisX show generational differences among responses to new subscription enforcement

Salon

The millennial anxieties of "Succession"

Overwhelmed and feeling out of control, the Roy siblings struggled to find their path beset by their boomer father

Wales Online

Two-thirds of millennials don't know which countries were victorious in WWII, study finds

Six in ten Brits believe they have a good knowledge of the global conflict - but just 36 per cent of 18-34-year-olds feel it is important to know about the war

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Daily Mirror

Millennials lack knowledge of World War Two - but just a third consider it important

Only 36% of 18-34-year-olds feel it is important to have a good knowledge of the global conflict - with two-thirds unaware which countries emerged victorious

The Guardian - UK

Nearly two-thirds of millennials think Tories deserve to lose election, poll says

Rishi Sunak told that research from Onward thinktank suggests party is facing ‘existential’ threat

The Independent UK

Tories need to win over ‘shy capitalist’ millennials, says new report - OLD

Hope for the Conservatives lies in understanding and not ignoring the priorities of millennials, the report by think tank Onward suggests.

Fortune

Gen Z and millennials aren’t just rebelling by swapping meals for snacks—they want an ‘experiential’ snack they can TikTok, expert says

These generations aren't only "big snackers," says Mondelez's Nick Graham. “Their needs from snacking are much more diverse.”

The Guardian - UK

Liquid assets: the rise of laundry detergent more expensive than champagne

Who would splash out on pricy soap for their clothes? The answer may be “more people than you think”, as brands from Barbara Sturm to M&S add luxury to millennials’ weekly wash

Kiplinger

In Philanthropy, Gen Z and Millennials Do It Their Way

Next-gen givers are flipping the philanthropy script. Here are five ways they’re taking a different approach to charitable giving.

Fortune

Moving in with Mom and Dad isn’t the rock bottom people think it is

Millennials have gotten a bad rap for moving back in with their parents. But twentysomethings say it helped them pay off student loans and afford a wedding.

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