RARE PHOTOS: 3 - The Real Truth

Missguided demise: is fast fashion finally going out of style?

A-list ambassadors and £1 bikinis made the brand a phenomenon — now, it has called in the administrators. As Gen Z turns its back on the industry for good, is the party over, asks Giulia Crouch

Evening Standard · Jun 8, 2022

Zara owner’s sales jump by 36% as shoppers return to high streets

Inditex experiences ‘significant rebound in traffic’ to stores that offsets 6% decline online

The Guardian - UK · Jun 8, 2022

Missguided staff were made redundant 'via emotionless automated message' after fashion firm collapsed, ex-employees claim

Some staff claim they found out the company had gone into administration via social media

Manchester Evening News · Jun 7, 2022

Missguided returns warning to shoppers after business calls in administrators

Missguided is still operating as normal but shoppers should take some precautions when buying from the store. Administrators were called in this week, and Mike Ashley's Frazer group is reported to be lined up to buy the online fashion brand.

Manchester Evening News · Jun 1, 2022

Businesses and brands owned by Mike Ashley as Frasers Group buys Missguided

The Sports Direct founder and former Newcastle United owner now owns Missguided, along with brands like Jack Wills, Flannels and Game

Chronicle Live · Jun 1, 2022

Mike Ashley’s Frasers Group buys Missguided out of administration

The deal, worth around £20m, will see the fast fashion retailer continued to be operated by administrators for around eight weeks

Insider UK · Jun 1, 2022

Mike Ashley's Frasers Group buys Missguided out of administration in £20 million deal

The deal comes after Missguided collapsed into administration on Monday.

Daily Record · Jun 1, 2022

Mike Ashley's Frasers Group buys Missguided in £20m rescue deal

It comes after Missguided fell into administration on Monday after failing to secure a last-minute buyer

Chronicle Live · Jun 1, 2022

Frasers rescues fast fashion retailer Missguided in £20 million deal

Until yesterday Boohoo had been frontrunner to take on troubled brand

Evening Standard · Jun 1, 2022

Mike Ashley's Frasers Group buys Missguided out of administration

The entrepreneur's retail company has snapped up the troubled firm in a £20m deal

Birmingham Post · Jun 1, 2022