SHOCKING: Naarmcore - You Need To See This

Indigenous Australians ask for Melbourne TikTok creators to ditch the Naarmcore hashtag

A social media fashion trend where people refer to their clothing style as "Naarmcore" is criticised by the Indigenous director of a clothing label, who says the Aboriginal word for Melbourne, Naarm, is being used without historical context.

ABC News · Aug 8, 2022

Indigenous Label Clothing The Gaps Has Called Out The Problematic Obsession With ‘Naarmcore’

"Genuine decolonising practices must go much deeper than this simple gesture."

Pedestrian.tv · Jul 20, 2022