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EXPLAINED: 14 - The Real Truth

As politicians and CEOs slip off their shoes – are trainers now the smart choice?

We’re used to seeing tech bros in Nikes and even Theresa May wore leopard-print sneakers. It seems how we dress for work is changing

The Guardian - UK

Liverpool can show up £300m Arsenal deal with long-term Nike plan

Arsenal have inked a new £60m per year deal with Adidas that Liverpool will need to surpass

Liverpool Echo

Braille banners will offer encouragement to blind London Marathon runners

Visually impaired runners will be able to read the messages which will line miles 20 and 23 of the 26.2-mile marathon course.

The Independent UK

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End of Liverpool and Celtic deals help slash losses at New Balance

The company's US parent is headquartered in Boston, Massachusetts, and can trace its roots back to 1906

Birmingham Post

How the loss of Liverpool FC shirt deal has impacted New Balance

The company's US parent is headquartered in Boston, Massachusetts, and can trace its roots back to 1906

Liverpool Echo

Best retro trainers for men, from Adidas to New Balance

When it comes to kicks, old is gold

Evening Standard

New Balance and Carhartt WIP collaborate on their first ever capsule

Get the gym-inspired collection before it’s gone

Evening Standard

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Best men’s running tights to get you through the cold weather

Beat the chill in a pair of running leggings

Evening Standard

Drake made a hilarious New Balance joke in front of everybody at Nike headquarters and it didn’t seem to go over too well

Drake said Nike is so old it wears New Balance now and I almost spit out my water

USA Today Sports Media Group

Best running vests for women

For speedy sprints and long-distance jogs

Evening Standard

New Balance's top running shoe gets a Tokyo Design Studio upgrade

The RC Elite V2 takes on a new cool blue look.

Input

SPECIAL DELIVERY: Kith’s 10th Anniversary collection with New Balance has the summer on lock

It's been a long time coming for Kith and New Balance with these new 990 models

USA Today Sports Media Group

Breaking Down the Novak Djokovic-U.S. Open Situation

In Jon Wertheim’s latest mailbag, he looks at the recent changes in Naomi Osaka’s camp, ranks the majors by prestige and explores ways to tweak the Laver Cup.

Sports Illustrated

New Balance gives Coco Gauff her first signature tennis shoe

The Coco CG1 features FuelCell and Energy Arc technology to promote peak energy return.

Input

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Sports Illustrated

Coco Gauff Launches Signature Sneaker With New Balance

The “NB Coco CG1” will be released to the public on Aug. 26.

Evening Standard

Best summer trainers for women: Ditch the white for a splash of colour

Inject colour into your summer footwear collection

Input

New Balance's newest running sneaker has an absolute beefcake of a sole

The FuelCell SuperComp Trainer combines carbon fiber plates with midsole voids for a faster ride.

Evening Standard

Best black trainers for men in 2022

Every man needs a staple pair of black sneakers

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Wales Online

Cardiff City transfer news as striker search hots up and boss confirms James Collins is for sale

The latest Bluebirds transfer news at Cardiff City Stadium

Evening Standard

Best white trainers for men 2022 to suit your style

Upgrade your sneaker game with a pair of fresh white kicks

Input

New Balance and Stone Island's beautiful racing sneaker is back and better than ever

One of the most high-quality kicks in the New Balance lineup.

Wales Online

What we noticed from Cardiff City's first day of pre-season as all new signings attend, kid wins bleep test and prospect spotted

The Bluebirds had their first day of pre-season on Wednesday and there are a few things to spot

Evening Standard

Best running backpacks for commuting home, trail runs and long distances

Pack your essentials for a stress free running expereince

USA Today Sports Media Group

SPECIAL DELIVERY: Joe FreshGoods’ ‘Inside Voices’ New Balance 90/60 was so close to perfect

This was ALMOST sneaker of the year.

Input

New Balance is suing Steve Madden over its 327 sneaker imitation

The Madden shoe is a “deliberate knock-off,” according to New Balance.

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