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FOUND: 17 - You Need To See This

Pumped up kicks: Nike's prototype powered footwear system aims to be 'a second set of calf muscles' to give everyday athletes a real-life sprint mode

Sign me up, I'm sick of these feeble pins.

PC Gamer

Nike’s controversial new running shoe is like an e-bike for your feet — meet Project Amplify

Nike’s Project Amplify shoe is like nothing I’ve ever seen before, but do we need motor-powered footwear to make running feel easier?

Tom’s Guide

Nike Unveils 'Project Amplify': New Robotic Sneakers Bring Mobility With Less Effort

Nike has unveiled their latest 'Project Amplify' concept which incorporates robotics to sneakers and looks to boost mobility.

International Business Times

From analysis to the latest developments in health,
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Forget running shoes – Nike’s new Mind sneakers are built to change how you think

Nike’s pushing the innovation boat way out for 2026

The ‘Insane’ Story Behind How Michael J. Fox’s Favorite Nikes Became The Signature To Marty’s Back To The Future Style

Now that's heavy!

Cinemablend

The Ground-Breaking Technology Underpinning Erling Haaland’s Scoring Streak

Erling Haaland has been given a helping hand by Nike this season.

Sports Illustrated

Just redo it: inside Nike’s plans to put the swoosh back into its sales

The world’s largest sportswear company was wobbling amid complaints that it had become too safe. Armed with a provocative new slogan, the company reveals the innovations and strategy it hopes will turn its reputation around

The Guardian - UK

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Jacob Elordi's Rare Nike x Jacquemus Sneakers Confirm He's My Surprise Fall Style Muse

He's one of few fashion guys on my radar.

Marie Claire

Puma Ignite Elevate X Golf Shoe Review

Matt Cradock takes Puma's Ignite Elevate X Golf Shoe on to the course to find out how it performs in an array of conditions

Golf Monthly

Michael Jordan at 62: Inside the NBA Icon's Unexpected Return to NBC — and What It Means for His $3.8 Billion Net Worth

Michael Jordan returns to NBC Sports as a special contributor, marking a new era for the NBA legend and his $3.8 billion business empire.

International Business Times UK

I ran 10 miles in the Nike Vomero Premium and it’s the most comfortable running shoe I’ve ever tried

The Nike Vomero Premium is the most cushioned running shoe I’ve ever seen, and it delivers a very bouncy and comfortable ride.

Tom’s Guide

Why sports branding needs more originality

An emotional connection with fans is as important as on-field performance.

Creative Bloq

Jennifer Aniston channels Farrah Fawcett in the nostalgic Nike trainers you need in your life

They've got more than just an iconic haircut in common

Woman & Home

I ran 75 miles in the Hoka Mach X3 and it’s one of my favorite running shoes of the year

The Hoka Mach X3 mostly sticks to the same design as the Mach X2, but its new upper is an important upgrade and helps to make the shoe one of the best all-rounders on the market.

Tom’s Guide

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Golf Monthly

I Used A Brand New Putter In An Important Round - Here's Why I'll Never Do It Again

It can be oh so tempting to use a new club out on the course immediately after acquiring it - here's why doing so can be a really bad idea...

Fit & Well

I’m a fitness writer and certified trainer—here are the six gym bag essentials I never leave home without

Woman & Home

'I’m a long-term sneaker freak – here’s why I’m embracing the colourful trainer trend' says our columnist Alyson Walsh

Our Fashion Confidence columnist and That's Not My Age founder argues that 'snazzy sneakers' are a wardrobe staple

Marie Claire

The ‘Soft Girl’ Rebellion That Is Redefining Running

Women are rejecting old-school fitness culture and rewriting the rules of the sport—with brands racing to catch up.

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Barchart

Nike’s CEO Says Its Turnaround Will ‘Take a While.’ Is NKE Stock Worth the Wait?

A turnaround has been ongoing at Nike. But the CEO says it will take even more time.

Nike reveals how it tests running shoe prototypes with athletes before launch

The world's biggest running brand lifts the lid on its Vomero Premium prototype routine - from taped-up test pairs to retail

Marie Claire

Hailey Bieber Styles One of 2025's It-Sneakers With Husband Justin Bieber's Shearling Jacket

Dad-core never left.

Creative Bloq

'It doesn’t matter how good AI is if your idea is terrible,' Jonas Hegi on using AI for Nike, Apple and more

Builders Club co-founder explores the role of humans in a digital world.

Marie Claire

Kendall Jenner Styles Fall 2025's Track Jacket Trend With Classic Loafers and White Pants

She also helped promote Kylie Jenner's boyfriend's new movie.

International Business Times UK

Did Anna Wintour's Fashion Connections Help Roger Federer Ditch Nike for a $300M Uniqlo Fortune? Here's the Truth

Wintour had long been a sounding board for Federer, offering advice that extended beyond fashion.

Benzinga

Options Corner: Nike's Tariff Trouble Could Be Hiding A Knockout Options Opportunity

While the political ramblings often bore people because of their typical high-level nature, for athletic apparel giant Nike Inc (NYSE:NKE), Washington drama was perhaps the main overhang. Heading into the company's most recent financial disclosure, the potential impact of the Trump administration's tariffs loomed large. Fortunately, Nike redeemed itself, at…

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