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EXPLAINED: 4 | Rare Historical Photos

The NBA and Nike Just Released the Worst New Uniforms, and We Have One Simple Question

The new “Specter Edition” uniforms are, well, something.

Sports Illustrated · Sep 10

Nike exits the S&P 100 after 18 years and a $200 billion market-cap wipeout

The sportswear giant will be replaced by a tech company on Sept. 21, capping a five-year, nearly 80% stock slide driven by China weakness.

Fortune · Sep 8

Nike’s shoe doesn't fit: How did the swoosh lose its winning edge?

Nike’s decline is raising questions about how the sportswear giant lost its competitive edge. Falling revenue, a collapsing market value, weaker China sales, inventory pressure and growing competition from Hoka, On, Adidas, Anta and Li Ning have challenged its dominance. CEO Elliott Hill is rebuilding wholesale, product innovation and regional…

The Economic Times · Sep 7

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Nike Exits S&P 100: The Story Behind the Sportswear Giant's $220B Fall

Nike will leave the S&P 100 after its market value fell about $224 billion from its 2021 peak amid weaker sales and a costly turnaround

International Business Times UK · Sep 6

Meet the Portland Fire owners, whose family's swimwear company and short-lived NFL venture laid the groundwork for a $380 million WNBA franchise

“We know that things are going to take time. But we also knew that we were going to surprise some people, and I think we've done that,” Alex Bhathal told Fortune.

Fortune · Sep 6

Serena Williams' Custom Nike Jacket Features the US Open Wins That Made Tennis History

Serena Williams wore a custom Nike jacket celebrating her US Open singles and doubles titles during her 2026 doubles return with Venus.

Fashion Times · Sep 5

Serena Williams jokes ‘Mama’s always watching’ as daughters discover her giant Nike photos

Olympia and Adira came face-to-face with their mother’s sporting legacy during a shopping trip as Serena continues her return to competitive tennis.

BANG Premier · Sep 4

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Naomi Osaka Channels Zendaya's 'Challengers' Style in Thom Browne at the US Open

They share the same stylist, after all.

Marie Claire · Sep 3

London City claim sponsor deal is record and bigger than some in Premier League

The Women’s Super League club say they have signed a record-breaking front-of-shirt sponsorship deal with Nike

The Guardian - UK · Sep 3

US Open 2026 On-Court Style: Naomi Osaka and Carlos Alcaraz's Match-Day Fashion

See the biggest on-court fashion moments at the 2026 US Open, from Naomi Osaka's Nike-Who Decides War look to Carlos Alcaraz's Travis Scott collab kit.

Fashion Times · Sep 3

Watch Out, VIPs—The On-Court Athlete Outfits at the 2026 US Open Are Stealing the Fashion Show

From Naomi Osaka to Taylor Townsend and Aryna Sabalenka, the tournament is off to a stylish start.

Marie Claire · Sep 2

Is NIKE Stock Underperforming the Dow?

NIKE has considerably underperformed the Dow over the past year, but analysts are cautiously optimistic about the stock’s prospects.

Barchart · Sep 1

Law Roach Brought Naomi Osaka's First 2026 US Open Outfit to Life in "Roughly 30 Hours"

The look paid homage to Allen Iverson and Virgil Abloh.

Marie Claire · Sep 1

Naomi Osaka pays tribute to NBA star Allen Iverson in basketball-themed US Open outfit

Naomi Osaka channeled former NBA star Allen Iverson before her US Open first-round victory over Anastasia Zakharova on Monday

The Guardian - US · Sep 1

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T3 · Sep 1

Nike ACG just unveiled its most advanced trail shoe yet and its bizarre name isn’t even the interesting part

The Picklejus combines dual-density ZoomX, a trail-tuned Flyknit upper and Nike’s new GOATEK outsole

The Independent UK · Aug 31

Woman’s body found in bin bag at Liverpool park was there for ‘a number of weeks’, say police

Police have called the woman’s death as a ‘shocking crime’ and have appealed for more information

Marie Claire · Aug 31

From Kaia Gerber to Queen Latifah, the Best Celebrity Looks at the 2026 US Open Are Winning the Tournament

The style Grand Slams keep coming.

Fortune · Aug 31

How much time should a CEO get to turn around a company?

Nike’s Elliott Hill is approaching the end of his second year in the corner office.

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Marie Claire · Aug 29

Forget Heeled Flip-Flops—Zoë Kravitz Is Ending Summer in Rubber Slides and Adidas Shorts

She completed her outfit with an in-demand The Row bag.

The Guardian - US · Aug 29

‘It gives Shein’: how did polyester become the world’s most-hated material?

Due to its ubiquity in fast fashion, gen Z are pushing back against the synthetic material and using it as an insult

Marie Claire · Aug 28

Serena Williams Serves a Style Grand Slam in Statement Nike Sneakers and 2026's Biggest Color Trend

For her, it's a signature, not a trend.

The Economic Times · Aug 28

From Nike to Starbucks, some American brands are losing aura in China

Global companies once relied on China for consistent growth and expansion. Economic challenges and strong local competitors now impact foreign brands significantly. Brands like Nike and Starbucks are losing market share to domestic rivals. However, some companies succeed by adapting to local tastes and preferences. Success in China now depends…

The Guardian - UK · Aug 28

Infallible style: Pope Leo appears in Vanity Fair’s ranks of most fashionable

Pontiff, who has caught the eye in trainers and a baseball cap, praised for taking dress to ‘heavenly heights’

Fashion Times · Aug 27

Naomi Osaka Opens 2026 US Open Style Rollout With Two Practice Looks in Two Days

Naomi Osaka wore an orange Nike set and later a draped mini dress with cornrow braids during back-to-back 2026 US Open practice sessions.

Kiplinger · Aug 26

Stocks Look to Nvidia Earnings for Direction: Stock Market Today

The main stock indexes failed to make big moves on Wednesday ahead of Nvidia's earnings report, while Meta settled a landmark social media case.

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