UNBELIEVABLE: 17 - The Untold Story

Colorado QB Shedeur Sanders Follows in Deion's Footsteps, Signs Deal With Nike

Colorado Buffaloes star Shedeur Sanders became the first college football player to sign an NIL deal with Nike.

Sports Illustrated · Aug 28, 2024

Deion Sanders Surprises Colorado Football Players With Unique NIL Opportunity

Deion Sanders surprised eight members of the Colorado football team, partnering with a bank and NIL collective to open up accounts for the players' children.

Sports Illustrated · Aug 26, 2024

Ohio State’s Caleb Downs featured in new advertisement

Ohio State's Caleb Downs featured in new advertisement #GoBucks

USA Today Sports Media Group · Aug 23, 2024

Matt Forbes must forfeit US Open prize money, despite earning NIL

Michigan State tennis player Matt Forbes must forfeit US Open prize money, despite earning NIL.

USA Today Sports Media Group · Aug 12, 2024

Baylor Football Coaches Celebrate Paying Players With Bold Practice T-Shirts

Baylor isn't shying away from the era of NIL.

Sports Illustrated · Aug 2, 2024

Nebraska, Ohio State, Alabama raise NIL funds at football practice through fan admission, autographs

Tradition-rich college football programs Nebraska, Ohio State and Alabama are capitalizing on the passion of their fans to generate funds for their NIL collectives

The Independent UK · Aug 2, 2024

Nick Dunlap’s parents in legal dispute with son’s manager, who disparaged father, calling him a ‘drunk, controlling, alcoholic a**hole’

Nick’s mother says Canning had a “history of bad-mouthing both me and my husband.”

USA Today Sports Media Group · Aug 1, 2024

NCAA to bring new NIL program to bring transparency in the sport

In an attempt to create more transparency in the NIL space, the NCAA is launching the NIL Assist program

USA Today Sports Media Group · Aug 1, 2024

Paige Bueckers has a sweet new NIL deal with Breanna Stewart and Napheesa Collier’s Unrivaled basketball league

Paige Bueckers is now Unrivaled. See what we did there?

USA Today Sports Media Group · Aug 1, 2024

UConn Star Paige Bueckers Inks NIL Deal With Unrivaled Basketball League, per Report

Bueckers will receive ownership equity and play in the new league after her college career is complete.

Sports Illustrated · Aug 1, 2024