From $700 To Global Brand: DeJoria and Mitchell build salon-first empire; annual sales near $900 million
With only seven hundred dollars to their name, John Paul DeJoria and his partner Paul Mitchell embarked on their hair-care journey, selling directly to salons. Their dedication and the trust of salon professionals propelled the business to success. Following Mitchell's passing, DeJoria tirelessly worked to enhance the brand's presence, transforming…
The Times of India ·