‘Part of the joy economy’: bumper year for UK toys as Wicked dolls and Pokémon appeal to ‘kidults’ Some of this year’s Christmas must-haves also expected to appeal to older generations The Guardian - UK · Nov 12, 2025
How YouTube (and Skibidi Toilet) changed the Christmas toys market The shift from live TV to video platforms has made toy makers and sellers rethink products and where to sell them The Guardian - UK · Dec 21, 2024
The 20 must-have toys this Christmas, according to experts From Bluey to Hot Wheels The Independent UK · Nov 13, 2024
AI Pictionary and a ‘robo-dog’ make UK shops’ hottest Christmas toy lists Retailers hope new version of top-selling board game plus Dog-E will help fuel festive sales recovery The Guardian - UK · Nov 8, 2023
Lively guinea pig and giraffe toys flagged as ‘Christmas bestsellers’ Toy Retailers Association selects likely ‘must-haves’ for British market with eye on strained budgets The Guardian - UK · Nov 9, 2022