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REVEALED: 12 - The Real Truth

"Lively, buzzy and spirited": Rockstar rebrand ditches traditional energy drink aesthetics

No more dark colours and heavy type.

Creative Bloq

These Pepsi x Shaq sneakers have a ridiculous hidden feature

And they only come in a size 22.

Creative Bloq

Billy Joel explains why he wouldn’t ask Paul McCartney to be in his supergroup, but says he would call Sting, Don Henley and John Mayer

The Piano Man also reveals that he has a lot of time for Ringo Starr and Jimmy Page, and that, during the We Are The World recording, Cyndi Lauper told him that she thought the song sounded “like a Pepsi commercial”

MusicRadar

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Madame Web review – Marvel’s junky spin-off is a tangled mess

Dakota Johnson lazily leads an incompetent attempt to set up a new character, made almost incoherent by last-minute changes

The Guardian - US

Pepsi's Coca-Cola trolling ad isn't as clever as it looks

We talk to a brand asset expert about the recent 'Tastes OK' campaign.

Creative Bloq

Matmos on sampling dolphins, satellites, electromagnetic disturbances and the mud-dauber wasp for their latest album: "We don't sit at the guitar and sing 'my pain is real', or whatever real musicians do..."

The sample-centric duo on Return to Archive, their latest project to cull sounds from the legendary Smithsonian Folkways back catalogue

MusicRadar

Former Ohio State quarterback C.J. Stroud wins Pepsi Rookie of the Year award

Former Ohio State star quarterback C.J. Stroud won the Pepsi fan-voted rookie of the year award on Thursday.

USA Today Sports Media Group

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Pepsi trolls Coca-Cola again in provocative new campaign

But is it a risky strategy?

Creative Bloq

As Australian supermarkets are blamed over food costs, French grocer Carrefour targets Pepsi for 'unacceptable' price rises

French supermarket Carrefour has fired a warning shot in a price war with global food brands, dropping PepsiCo products last week because of “unacceptably high” increases.

The Conversation

France's biggest supermarket won't follow rival by banning Pepsi

E.Leclerc's chairman said he wouldn't follow Carrefour's "show of strength" by banning Cheetos and Doritos from his stores.

Fortune

Leclerc defies Carrefour, continues selling Pepsico products in France

France's Leclerc continues to fizz with excitement, defying Carrefour's decision and proudly serving up Pepsi products. Taste the rebellion today!

Top News

France's Carrefour stops selling PepsiCo products to protest price hikes

The French supermarket chain Carrefour says it will no longer carry goods by the brand PepsiCo because the company has increased its prices too much. The move comes as France seeks EU approval forcing retailers to better flag "shrinkflation" – when companies reduce the size of product while continuing to…

Radio France Internationale

Coke vs. PepsiCo: Wednesday's Unusual Options Activity Says Investors Are Thirsty for Answers

On Wednesday, Coca-Cola and PepsiCo had nine unusually active options between them. Investors are clearly interested in the two beverage giants. The question is, why?

Barchart

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USA Today Sports Media Group

Bryce Young nominated for Pepsi Zero Sugar Rookie of the Week

Panthers QB Bryce Young has been nominated for Pepsi Zero Sugar Rookie of the Week honors.

Creative Bloq

The best and worst rebrands of 2023

A number of huge brands underwent redesigns this year, but some are more effective than others.

WhatToWatch

The Kemps: All Gold — release date, cast, plot, interview and everything we know

The Kemps: All Gold sees Gary and Martin Kemp send themselves up again in a follow-up to the 2020 spoof documentary The Kemps: All True.

Creative Bloq

The best and worst new logo designs of 2023

From Pepsi to Nokia (via, of course, X).

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Fortune

PepsiCo's top designer thinks design is now a competitive advantage

At the Brainstorm Design conference in Macau, PepsiCo chief design officer Mauro Porcini shared the "baptism of fire" he got upon joining the company in 2012.

Creative Bloq

The most controversial TV adverts of all time

From Pepsi to Peloton, these ads got people talking.

The Hindu

Rules of engagement | Piyush Pandey in conversation with Prahlad Kakar on his memoir, ‘Adman Madman: Unapologetically Prahlad’

Adman and filmmaker Prahlad Kakar — known for his campaigns for Pepsi, Maggi and Britannia — on his new memoir, Adman Madman: Unapologetically Prahlad, his eventful career and life lessons

Louder

When audience members attack: Six times a rock star was injured by someone in the crowd

Musicians should always feel safe onstage: sometimes, they're clearly not - and people need to stop throwing stuff

TV Tech

Pepsi, Peloton Top List of Most Controversial Ads

New analysis by Illumin found that Pepsi’s `Global Message of Unity’ ad was the most controversial and that Vermont residents were most likely to complain to the FCC about ads

Creative Bloq

From Burger King to Burberry: why are brands bringing back their old logos?

Brands are taking a leaf out of their own history books.

Creative Bloq

"It was a labour of love," PepsiCo's chief design officer on the latest Pepsi rebrand

Mauro Porcini reflects on 10 years of PepsiCo Design + Innovation.

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