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Ex-Uber Exec and Bar Owner Spot Liquid Gold in Rare Spirits, Create $150 Million Marketplace Where High-End Bottles are Bought and Sold

If you want to sell a rare bottle of whiskey, how can you be sure you're getting a fair price? That was the question a tech veteran and a bar owner teamed up to answer with their online marketplace, Unicorn. 

Benzinga · Oct 12, 2025