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FORGOTTEN HISTORY: 9 - The Untold Story

"There is a fundamental shift happening in society": Puma's bold new campaign flips the script on sports advertising

The brand's playful new ad is all about getting high.

Creative Bloq

Dua Lipa's Leap Into the Ballet Sneakers Trend Is So On Point

This pair belongs onstage.

Marie Claire

Rihanna Styles Two of Chanel's Rarest Archival Bags With Puma Sneakers and a Baseball Jersey

These twin totes are extremely rare.

Marie Claire

From analysis to the latest developments in health,
read the most diverse news in one place.

Dua Lipa Borrows Bella Hadid's Country Aesthetic in Daisy Dukes, Cowboy Boots, and a $6,000 Chanel Bag

Her take comes with a $6,000 Chanel bag.

Marie Claire

5 cult trainers to buy for summer 2025 — and the ones to swerve

The cult trainers which ruled the capital in 2024 are officially changing for summer 2025. Here’s what to cop to stay on-trend

Evening Standard

Bombshell New Evidence Could Overturn Nurse Lucy Letby’s Convictions for Baby Murders

Bombshell New Evidence Could Overturn UK Nurse Lucy Letby’s Convictions for Baby Murders

The Fashion Central

PUMA Takes Over Premier League Match Balls in Landmark Deal – What It Means for Football Fans

Big changes are coming to the Premier League as German sportswear giant PUMA secures a monumental deal to provide the official match balls from the start of the 2025/26 season.

The Fashion Central

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Rihanna's 2025 Twist on the Nostalgic Jelly Sandal Trend Includes Diamond Anklets and a Backless T-Shirt

Accessorized with diamond anklets, naturally.

Marie Claire

The Premier League Has a New Ball Supplier, Ending 25-Year Nike Partnership

PUMA is now the official ball supplier for the Premier League, ending a 25-year partnership with Nike.

Sports Illustrated

Supermodels Agree This Resurgent 2025 Sneaker Trend Is Serious Competition for the Adidas Samba

Emily Ratajkowski joins Rihanna and Dua Lipa in approving the trend.

Marie Claire

Nordstrom’s Spring Sale Section Includes Every Major Sneaker Trend for Less Than $150

21 pairs under $150 that hit every major spring trend.

Marie Claire

Duchess Sophie's comfy trainers are a pair you'll wear on repeat – and they're on sale today

These royal-approved chunky Puma trainers are so versatile

Woman & Home

F1 celebrates historic milestone with big events and iconic new Puma clothing

The F1 World Championship has come a long way since its first race at Silverstone in 1950 and as it celebrates its 75th anniversary through this season, it is pulling out all the stops to make it something special – including the release of a very special range of Puma…

Motorsport

Rihanna Pairs Her New Fenty x Puma Sneaker With a Bikini Top and Baseball Jersey

With a look that's classic Rihanna.

Marie Claire

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news in one place.

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The Guardian - UK

Poor results at Puma and Zara owner fuel fears of slowing US consumer demand

Inditex shares plunge as some analysts say data suggests falling demand across Americas amid tariff uncertainty

The Independent UK

Footasylum discount codes for September 2025 – how to save 20% on bestsellers

We’ve got the latest Footasylum promo codes to help you save on top brands, from adidas and Nike to New Balance and more

Creative Bloq

"I tried to be a human orchestra": a day in the life of creative director Augustinas Paukšte

Andstudio's co-founder discusses Nordic design, the value of experience and his podcast, Sauna Radio.

Sports Illustrated

2025 SI Golf Spring Shoe Roundup: The Best New Kicks for on and off the Course

Who doesn’t love a new pair of shoes for golf season? Janice Ferguson peeks at 23 pairs from various brands and price points.

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news in one place.

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Evening Standard

Best trainer-style ballet flats: The ultimate fusion of fashion and function

Sporty, sleek and steeped in nostalgia, trainer-style ballet flats are making a comeback spearheaded by Emily Ratajkowski and Bella Hadid

Evening Standard

Best Hyrox shoes: Top picks for ultimate performance

Hyrox is taking the fitness world by storm. We review the best shoes to enhance your performance with top picks for grip, cushioning and support

Woman & Home

These high street trainers look just like 2025's trending designer styles - get them quick before they sell out

If you love designer trainers but not the price tags, these affordable finds are perfect for you

Tom’s Guide

I just ran in this Puma carbon plate racer that breaks all the rules — and it's one of the strangest shoes I've ever tried

Running in the Puma Fast-RB Nitro Elite LD is a surreal and enjoyable experience thanks to its towering stack height and three carbon plates, but it’s not a shoe I’d use for racing.

Puma ForeverRun Nitro 2 review: Cushioning that cuddles but doesn’t speed

These stability shoes aren’t made for tempo runs, that’s for sure

Marie Claire

My on-sale finds include adorable flats and comfortable loafers.

Woman & Home

The 5 trainer trends you'll see everywhere in 2025, from suede sneakers to high fashion hybrids

These are the trainer trends that will put a spring in your step for 2025

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