How one NC company hopes to gain from an NIL deal with Armando Bacot, Jeremy Roach
RALEIGH, N.C. — About four hours after his most recent endorsement deal became public, Armando Bacot shared the news with his 56,400 followers on Twitter. By then, on a recent Thursday, Bacot had long become familiar with the art of the social media pitch. Keep it short. Direct. Add an…
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