HISTORICAL FACTS: 6 - The Untold Story

Gearbox CEO Randy Pitchford's $80 "real fan" price tag overlooks one long-term cost

Games cost more. Fine. But don’t tell players that struggling to afford them is fandom.

Laptop · Jun 3, 2025

Tiny Tina's Wonderlands is free, but Borderlands boss Randy Pitchford has somehow found a way to make fans mad about it: "Dude's milking people for hate clicks at this point"

Pitchford's latest comments follow remarks around Borderlands 4's potential affordability

GamesRadar · Jun 2, 2025

'The absolute sincere truth is that I don't want anyone to pay any more than they should or are comfortable with': Randy Pitchford's latest post on the Borderlands pricing controversy is a whole dang essay

And it's honestly a banger.

PC Gamer · May 28, 2025

Gearbox CEO's $80 Borderlands 4 controversy has even some of the series' biggest fans distancing themselves: "Absolute lose-lose situation for him"

"Not fair on the devs to f*** BL4's hype like this"

GamesRadar · May 21, 2025

"For the price of one copy of Borderlands 4," Devolver says you can get 4 copies of its own co-op shooter – which Gearbox boss Randy Pitchford inexplicably says is "cheaper than a point of meth - probably has fewer side effects, too!"

This has seemingly not helped the pricing backlash

GamesRadar · May 21, 2025

Borderlands 4 boss Randy Pitchford responds to "real fans" backlash by doubling down on the fact he doesn't set the price: "If you want the truth, here it is"

Stop me if you've heard this one before

GamesRadar · May 21, 2025

Baldur's Gate 3 dev calls Randy Pitchford's $80 Borderlands 4 comments "gross" because it implies the FPS is more important than "making it day to day"

Larian Studios' Michael Douse chimes in on the controversy

GamesRadar · May 21, 2025

Gearbox CEO Randy Pitchford tells anyone worried about an $80 Borderlands 4 pricetag that 'if you're a real fan, you'll make it happen,' reminding us all of the value in choosing not to tweet

I simply wouldn't have said that.

PC Gamer · May 20, 2025

Borderlands 4 CEO says "If you're a real fan, you'll find a way" to pay $80 for their game

Randy Pitchford has come out saying that while they have no control over the price of Borderlands 4, real fans will find a way to buy it.

Windows Central · May 20, 2025

Borderlands 4 has found a "perfect" platform with Switch 2, Gearbox boss Randy Pitchford says: "We don't feel like we're fighting the system"

Randy Pitchford says the Switch 2 "has been a joy to work with," and is "very powerful"

GamesRadar · May 14, 2025