FORGOTTEN HISTORY: 2 - Caught on Camera

Jaguar Is Fine Losing Its Current Customers

Reinventing a brand is tricky business. You risk alienating your current clientele in the hope of attracting new buyers. Jaguar is fine with targeting a different audience, even if that means saying goodbye to most of its existing customers. Managing director Rawdon Glover estimates that only 15 percent of current…

Motor1 · Mar 10, 2025

Jaguar’s Secret Weapon For Selling Its Controversial New EVs: Podcasts

It’s safe to say that Jaguar’s reincarnation is quite controversial. From the initial advertising campaign that had precisely zero cars in it to the bulky, muscular pink concept car revealed recently–it’s a stark contrast to what Jaguar used to be.

InsideEVs · Dec 17, 2024

Jaguar: People Buying High-End Cars Barely Care About the Engine

The old Jaguar is dead. The new Jaguar is moving upmarket while saying goodbye to the internal combustion engine. This striking Type 00 concept provides a window into the British firm's spectacular reinvention as an upscale EV brand. The Tata Motors-owned marque will focus on profit margins rather than volumes,…

Motor1 · Dec 17, 2024

Jaguar’s Electric Comeback Is Big And Bold. But Time Is Running Out

Jaguar’s title sponsorship of Miami Art Week featured its own blank canvas in the Type 00, a concept car the brand hopes will spawn some electric masterpieces beginning in 2026. Its design is remarkably striking, easily the most interesting thing Jaguar has done in years.

InsideEVs · Dec 3, 2024

Car Brand Jaguar Rebrands, Completely Misses The Mark, Internet Goes Wild With Memes

Jaguar launches its rebrand, which people online really don't like, leading to widespread roasting. The post Car Brand Jaguar Rebrands, Completely Misses The Mark, Internet Goes Wild With Memes first appeared on Bored Panda.

Bored Panda · Nov 25, 2024

Jaguar boss defends new ad and rebrand amid ‘vile hatred’ online

Social media clip features models in colourful clothing but no car in what Rawdon Glover describes as a ‘reimagining’

The Guardian - UK · Nov 23, 2024

Jaguar boss disappointed by 'vile hatred and intolerance' over new advert

The clip has prompted a backlash online

Evening Standard · Nov 23, 2024

Jaguar boss disappointed by ‘vile hatred and intolerance’ over new advert

The clip has prompted a backlash online.

The Independent UK · Nov 23, 2024

This Is Jaguar's New Six-Figure EV

Imposing, massive, and somewhere between a four-door coupe and a shooting brake. This heavily camouflaged prototype is our first look at Jaguar's future. The company published these initial photos of the prototype undergoing test sessions in England.

InsideEVs · Nov 14, 2024

Jaguar Design Vision Concept electric car – all you need to know

Jaguar design vision concept EV aims to get the haters back on side after controversial brand launch

The Independent UK · Nov 7, 2024