INSANE: Reformation | Rare Historical Photos

Funnel necks and square toes – the seven autumn trends to know about now

FASHION: As the seasons shift and uncertainty looms over our sartorial identities, Olivia Petter rounds up the top trends to tap into now, to give your wardrobe an autumn makeover

The Independent UK · Sep 30

Jeans And A Nice Top Is Back As Part Of The Y2K Revival, So Here’s 30 Ways To Style It

Jeans and a nice top is back for spring and summer, so we found 30 tops that meet the top half of the brief.

Pedestrian.tv · Sep 23

Olivia Jade Stuns in Reformation's College Campaign With Cheeky Nod to Family Admissions Scandal

Olivia Jade stars in Reformation's collegiate-themed Good Sport campaign, which references her family's admissions scandal through a $128 sweatshirt supporting YES Scholars.

International Business Times UK · Sep 16

Princess Kate and Princess Charlotte’s Flutter-Sleeve Dresses Are Summer’s Prettiest Wedding Guest Look

Shop styles inspired by the mother/daughter duo.

Marie Claire · Jul 14

From Jennifer Lopez to Daisy Edgar-Jones, The Best Celebrity Looks at Wimbledon 2026 Were a Grand Slam

They deserve their own trophies.

Marie Claire · Jul 9

Pippa Middleton Breezes Into Wimbledon in a Reformation Dress and Meghan Markle's J.Crew Clutch for Rare Outing With Mom Carole

Princess Kate's sister made her first Wimbledon appearance in two years after skipping the family's emotional photo shoot.

Marie Claire · Jul 6

Anya Taylor-Joy's Flip-Flops Alternative Is an Equally Elegant Summer Sandal Trend

Hailey Bieber's favorite footwear has some competition.

Marie Claire · Jun 30

Instead of Light Washes, Celebrities and Fashion Experts Are Wearing a Different Denim Shade This Summer

Rihanna and Zoey Deutch are just two of a host of A-listers swapping light denim for this less obvious summer alternative

Marie Claire · Jun 29

Vicky Pattison's cotton M&S midi is the standout high street summer dress of the year

Her £55 embroidered dress is flying off the virtual shelves

Woman & Home · Jun 26

Womenswear retailer Reformation reports revenue rise in US IPO filing

Sustainable fashion brand Reformation has filed for a U.S. IPO, reporting a revenue increase to $507.1 million for the year ending December 27, 2025, though net profit saw a dip. The direct-to-consumer retailer, known for celebrity endorsements, aims to leverage the recovering IPO market. Private equity firm Permira, which holds…

The Economic Times · Jun 26