Richemont Protects Luxury Pricing: group spends €481m on watch buy-backs; move aims to curb grey-market discounting
In a strategic move, luxury watchmakers such as Cartier have repurchased millions of unsold timepieces to uphold their brand exclusivity. This initiative was designed to curb the influx of discounted products into the grey market, thereby safeguarding brand integrity. Amidst a dip in luxury demand and shifts in consumer preferences,…
The Times of India ·