No payment, no tender, just an ‘opportunity’: Untangling the BeerBiceps collab with Modi ministers
At a time when likes and shares influence political backgrounds as much as on-ground campaigns, the past fortnight bore witness to an unprecedented event. It was a collaboration, or perhaps a coalescence, of two realms that have stirred adoration and vitriol in equal measure – politics and influencer marketing.
Newslaundry ·