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THE TRUTH ABOUT: Sangyup lee | History Defined

Hyundai Boulder concept signals bold new SUV design direction

Latest ‘Art of Steel’ styling signals a shift towards more rugged, off-road-focused Hyundai SUV models

The Independent UK

Hyundai: We Want More Buttons In Your Car

Hyundai: We Want More Buttons In Your Car

SangYup Lee, head of Hyundai and Genesis design, knows the difference between a designer and a stylist. The latter puts a hat on the work of engineers, while the former thinks about how a product is going to be used. It's aesthetics, yes, but also functionality. Which is why he's…

A Genesis G90 Coupe Might Actually Happen

A Genesis G90 Coupe Might Actually Happen

Genesis stunned us with the X Gran Coupe and X Gran Convertible concept cars. Based on the flagship G90 sedan, the two-door concepts previewed a new direction for the Genesis brand. Now the brand's chief creative officer, Luc Donckerwolke, says at least a G90 coupe is a real possibility for…

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The Wedge Is Back: How Designers Revived an Icon

The wedge. Is there another automotive design philosophy that’s held up so well? Consider for a moment the OG Lamborghini Countach, arguably the most iconic wedge that ever wedged. Designed in the early 1970s, it became the iconic poster car of the 1980s despite being six years old at the…

The Man Behind Hyundai's Design Revolution: Interview With SangYup Lee

Over the last decade, Hyundai has emerged as a design leader in the automotive industry, and its luxury arm, Genesis, is upending the traditional hierarchy with distinctive, beautiful cars. Much of that credit goes to SangYup Lee, who joined Hyundai as design chief in 2016. He’s one of the most…

The Man Behind Hyundai's Design Revolution: Interview With SangYup Lee

Over the last decade, Hyundai has emerged as a design leader in the automotive industry, and its luxury arm, Genesis, is upending the traditional hierarchy with distinctive, beautiful cars. Much of that credit goes to SangYup Lee, who joined Hyundai as design chief in 2016. He’s one of the most…

Boxy Is Back: Why SUVs Are More Square Than Ever

Blob-shaped crossovers dominate our roads. It’s impossible to avoid them, each more devoid of appeal than the last. Aerodynamics and safety standards have shaped today’s cars to be largely the same flavor of bland. A few special vehicles break from that mold.

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The Humble Rickshaw is Going Electric Thanks to Hyundai

The Humble Rickshaw is Going Electric Thanks to Hyundai

As an American, the rickshaw is a foreign, yet attractive, concept to me. Our city streets, thanks to years of trash urban planning and parking lot requirements, are built for cars, trucks, and SUVs. All of which have been increasing in size in recent decades and making these urban areas…

Hyundai unveils the gargantuan Ioniq 9 – a seven-seater SUV that can cruise for 385 miles on a charge and sterilize your smartphone

Hyundai unveils the gargantuan Ioniq 9 – a seven-seater SUV that can cruise for 385 miles on a charge and sterilize your smartphone

The longest Hyundai in the current line-up offers plenty of interior room and an enticing all-electric range.

Genesis Wants To Put the Neolun Concept's Suicide Doors Into Production

Genesis Wants To Put the Neolun Concept's Suicide Doors Into Production

Genesis design chief SangYup Lee tells us that all the crazy features of the Neolun concept are being studied for production.

2024 Hyundai Ioniq 6 Could Spawn Shooting Brake, N-Badged Variants

2024 Hyundai Ioniq 6 Could Spawn Shooting Brake, N-Badged Variants

A Ioniq 6 N would likely use a similar dual-motor setup as the Kia EV6 GT platform brother, which boasts 577 horsepower and 546 pound-feet of torque.

Hyundai Ioniq 6 Electric Sedan To Debut In Coming Months

Hyundai Ioniq 6 Electric Sedan To Debut In Coming Months

Hyundai design chief Lee confirmed that the Ioniq 6 will be revealed in the coming months. The sedan was first revealed as the Hyundai Prophecy concept.

Hyundai Ioniq 6 Design Is Complete And It Will Debut Very Soon

Hyundai Ioniq 6 Design Is Complete And It Will Debut Very Soon

Hyundai will unveil the EV in the next few months.

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