THE TRUTH ABOUT: Sangyup lee | History Defined

Hyundai Hints The New Elantra N Will Be Even Wider

The standard Elantra already has wide hips, but the N version will bulk up further.

Motor1 · Jun 29

Hyundai Boulder concept signals bold new SUV design direction

Latest ‘Art of Steel’ styling signals a shift towards more rugged, off-road-focused Hyundai SUV models

The Independent UK · Apr 8

Hyundai: We Want More Buttons In Your Car

SangYup Lee, head of Hyundai and Genesis design, knows the difference between a designer and a stylist. The latter puts a hat on the work of engineers, while the former thinks about how a product is going to be used. It's aesthetics, yes, but also functionality. Which is why he's…

Motor1 · Apr 17, 2025

Boxy Is Back: Why SUVs Are More Square Than Ever

Blob-shaped crossovers dominate our roads. It’s impossible to avoid them, each more devoid of appeal than the last. Aerodynamics and safety standards have shaped today’s cars to be largely the same flavor of bland. A few special vehicles break from that mold. 

Motor1 · Apr 1, 2025

The Humble Rickshaw is Going Electric Thanks to Hyundai

As an American, the rickshaw is a foreign, yet attractive, concept to me. Our city streets, thanks to years of trash urban planning and parking lot requirements, are built for cars, trucks, and SUVs. All of which have been increasing in size in recent decades and making these urban areas…

RideApart · Jan 30, 2025

Hyundai unveils the gargantuan Ioniq 9 – a seven-seater SUV that can cruise for 385 miles on a charge and sterilize your smartphone

The longest Hyundai in the current line-up offers plenty of interior room and an enticing all-electric range.

TechRadar · Nov 21, 2024

Genesis Wants To Put the Neolun Concept's Suicide Doors Into Production

Genesis design chief SangYup Lee tells us that all the crazy features of the Neolun concept are being studied for production.

Motor1 · Mar 26, 2024

2024 Hyundai Ioniq 6 Could Spawn Shooting Brake, N-Badged Variants

A Ioniq 6 N would likely use a similar dual-motor setup as the Kia EV6 GT platform brother, which boasts 577 horsepower and 546 pound-feet of torque.

InsideEVs · Jun 29, 2022

Hyundai Ioniq 6 Electric Sedan To Debut In Coming Months

Hyundai design chief Lee confirmed that the Ioniq 6 will be revealed in the coming months. The sedan was first revealed as the Hyundai Prophecy concept.

InsideEVs · Apr 8, 2022

Hyundai Ioniq 6 Design Is Complete And It Will Debut Very Soon

Hyundai will unveil the EV in the next few months.

Motor1 · Apr 7, 2022