FOUND: Sarah bond - What They Never Told You

The console wars are back on, baby: Xbox CEO says 'we have to be very thoughtful' about console exclusivity on future releases

PC gamers may escape the direct impact of renewed hostilities, but we'll feel it.

PC Gamer · Jun 5

Did Asha Sharma kill another ill-fated Xbox project? The "Xbox Mobile Store" seems to be dead. [UPDATE: Xbox responds]

Previously announced for launch in July 2024, the ill-fated Xbox Mobile Store seems to be dead, with all test URLs relating to it now hitting a 404 error.

Windows Central · Apr 22

Xbox Game Pass prices are going down, but future Call of Duty games won't be added until 'about a year' after they launch

The new prices are still higher than they were before last year's price hike.

PC Gamer · Apr 21

Xbox Confirms 'Project Helix' Console — Here's What We Know About Release Date, Specs, and Price

Microsoft confirms Project Helix, the next-gen Xbox console. Here's what we know about release date, specs, and price for gamers.

International Business Times UK · Mar 6

The next Xbox console is Project Helix and it will 'play your Xbox and PC games,' new CEO promises

Xbox's new CEO, Asha Sharma, teased the next Xbox console with the codename "Project Helix."

Tom’s Guide · Mar 5

At Microsoft's big Xbox all-hands meeting, leaders paid tribute to the team, Sarah Bond, Phil Spencer, and the future — "We are going to start with console, and make sure that we understand that this is our reference experience."

Microsoft's gaming team had a big all-hands meeting last week, and the mood was emotional, but also energized and jubilant. Here's what outgoing CEO Phil Spencer and incoming CEO Asha Sharma had to say.

Windows Central · Mar 2

Former Xbox head hopes original co-founder's prediction the brand will be "sunsetted" is "a little misguided"

"I get that the operating margins aren't what productivity and cloud are for Microsoft, but it's an important part of their business"

GamesRadar · Feb 26

Windows Central readers react to former Xbox President's rushed exit — Is Sarah Bond being scapegoated, or was her strategy actually a failure?

Xbox has undergone some major changes in the past week, and that includes the exit of former Xbox President Sarah Bond. Was it a necessary move, or is Bond being scapegoated? Here's what our readers are saying.

Windows Central · Feb 25

Xbox fans are seriously wrestling with Phil Spencer’s legacy — and Asha Sharma now has to walk straight into the ring. Here's what they're saying.

Fans are split on Asha Sharma as Xbox’s new CEO, but many hope fresh leadership can refocus the brand after years of mixed decisions and shifting strategy.

Windows Central · Feb 25

Why Xbox’s corporate shake-up matters for everyone who plays games

With ​i​ts longtime figureheads stepping aside, Microsoft’s gaming division faces a pivotal moment​, raising questions about whether ​i​t can still balance creative ambition with corporate strategy​ in the age of AI

The Guardian - UK · Feb 25