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PPC management after the algorithm took over the bidding

Google's Smart Bidding now prices each search auction on its own. Here is what PPC management involves once the machine, not the marketer, sets the bid.

inkl · Sep 10

Alphabet Stock: 3 Reasons to Buy Before It Hits a New All-Time High

AI is expanding the value of Google Search; subscriptions are adding a more predictable and diversified revenue stream.

Barchart · Aug 29

Google is giving students a free year of Gemini Pro — plus, new AI study features

Google is giving college students free access to its premium AI plans for a year as part of a larger back-to-school update spanning Gemini and Google Search.

Tom’s Guide · Aug 19

CapEx Fears Eclipse Alphabet’s Strong Q2, but GOOGL Stock Still Looks Attractive

While GOOGL stock could remain volatile as investors digest elevated spending, Alphabet remains well positioned to benefit from the accelerating AI investment cycle.

Barchart · Jul 23

Google Stock: Blowout Q2 But AI Spending Spree Spooked Wall Street

The one number that overshadowed Google's blowout quarter.

Barchart · Jul 23

Alphabet Reports Q2 Earnings on July 22. Here’s Why Analysts Remain Bullish.

Alphabet's expanding AI ecosystem continues to strengthen its core businesses, positioning the company for another solid quarter.

Barchart · Jul 20

AI Bubble Fears, Earnings and Other Can't Miss Items this Week

Markets face a potentially volatile week as AI bubble fears intensify amid concerns that technology sector repricing has not yet reached equilibrium, coinciding with earnings season ramping dramatically through late July.

Barchart · Jul 19

Windows 11 trades noisy Bing ads for the clean search experience it always needed — plus other updates you should know about this week

It took years of relentless user pushback, but Microsoft is finally rescuing Windows Search from ads and clutter.

Windows Central · Jul 19

2 Reasons to Feel Bullish on GOOGL Stock Ahead of Alphabet’s Q2 Earnings

As AI becomes increasingly embedded across Alphabet’s products and services, the company appears well-positioned to deliver solid growth.

Barchart · Jul 16

Alphabet’s AI Spending Question Looms Over Q2 Earnings

Alphabet reports Q2 2026 earnings July 22, with analysts eyeing Google Cloud growth, a $462 billion backlog, Search resilience, and rising CapEx guidance as key catalysts.

MarketBeat · Jul 15