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INSANE: 3 - The Real Truth

Take-Two CEO says AI is "going to be really, really bad" at making video games and probably couldn't even come up with the GTA 6 marketing plan

"You end up with something pretty derivative"

GamesRadar

From EA to Krafton, why game studios are scrambling to master AI

A breakthrough or a breaking point for game development?

Creative Bloq

Take-Two CEO calls generative AI "the future of technology" that "will increase employment," months after saying GTA 6's "creative genius is human"

"AI is a great thing. It's a great thing for every industry."

GamesRadar

From analysis to the latest developments in health,
read the most diverse news in one place.

AI is 'a combination of metadata with a parlor trick,' Take-Two boss says: 'A great thing' for business, but it's not creative and never will be

Strauss Zelnick shared his thoughts on the impact of AI on game development at today's Paley International Council Summit.

PC Gamer

'Saints Row' Creator Says 'GTA 6' 'Deserves to Be $100' — Is it the Best Video Game Yet?

The core debate surrounding 'GTA 6' is its price. Some analysts hope it will cost between $80 and $100, aiming to raise industry pricing overall, citing historically low 'real' game prices despite massive budgets.

International Business Times UK

Jim Cramer Bullish On 'GTA 6' Maker: Only 'Pure Play' Gaming Company Left After EA Deal

Fans of one of the most well-known video game franchises of all time may be happy to learn that CNBC host Jim Cramer is bullish on the publicly traded company behind it.

Benzinga

If "good is the new bad" in games, flawed experiments won't have time to grow into future GOTYs

Opinion | The interesting-but-wonky 7/10 has done us a lot of good in the long run

GamesRadar

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Take-Two hints at $100 price tag for Grand Theft Auto VI — will it deliver on value?

Gaming prices soar, with Grand Theft Auto VI potentially launching at an unprecedented $100. Will we see the new highest-priced game in the modern era?

Windows Central

After 'GTA 6,' Rockstar's Next Secret Project Might Be One Of These Games

From Bully sequels to a revival of Manhunt and L.A. Noire, here's what Rockstar could -- or should -- cook up next.

Inverse

Take-Two boss is really very confident that Grand Theft Auto 6 won't be delayed again: 'My level of conviction is very, very high'

Anything can happen, but Strauss Zelnick is a believer.

PC Gamer

BioShock 4: Everything we know so far about the long-awaited sequel

BioShock 4 may be in development, but brace yourself for a shakeup.

PC Gamer

Take-Two boss says Civilization 7 projections 'are very consistent with our initial expectations' despite its rough start: 'The key thing is that Civ has always been a slow burn'

Civ games traditionally have a long time and Strauss Zelnick believes Civ 7 will too.

PC Gamer

Randy Pitchford and his "big personality" may have caused Gearbox some controversy with all that $80 Borderlands 4 banter, but his boss wouldn't have it any other way: "I still love him to death"

Take-Two CEO Strauss Zelnick hails Randy Pitchford as "one of the all time great game makers"

GamesRadar

GTA VI May Cost $100, But Take-Two Insists It Offers More Value Than Its Price Tag

Grand Theft Auto VI may launch at $100 (£74.40), but Take-Two insists the game's scale, value and content will justify the premium price tag when it releases in May 2026.

International Business Times UK

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Pro Game Guides

GTA 6 Price – Official Cost, Editions & Everything We Know (2026)

Take-Two Interactive CEO Strauss Zelnick has addressed the many rumors around the Grand Theft Auto 6 price amidst the 80$ price hike controversy for AAA

International Business Times UK

Borderlands 4 Will Cost $70 — Here's The Release Date, Supported Platforms, And Which Vault Hunters Are Back

Borderlands 4 releases 12 September 2025 on PC, PS5 and Xbox, with Switch 2 coming 3 October—here's what to expect, including pricing, platforms, and returning Vault Hunters.

PC Gamer

GTA publisher boss says he's 'running scared' despite billions in the bank and a GTA 6-sized financial nuke on the horizon: 'We are looking over our shoulders'

To be fair, I am also terrified of Roblox.

Player One

'GTA 6': Take-Two CEO Strauss Zelnick Shares His Thoughts on Rumored Pricing

Take-Two Interactive CEO Strauss Zelnick has given his thoughts regarding rumors that Grand Theft Auto 6 will be priced at $100.

Get all your
news in one place.

100's of premium titles.
One news app.

GamesRadar

Take Two boss says Borderlands 4 is $70 instead of $80 because "we want to put out the best entertainment on Earth and we want to deliver more value than what we charge for"

"I think our approach may be a little bit different"

PC Gamer

'Consumers are not okay with okay': Take-Two boss says BioShock 4 is taking so long because the company's goal is 'to make the best entertainment, not necessarily the most entertainment'

Despite its troubles, Strauss Zelnick promises BioShock 4 is not at risk of being cancelled.

GamesRadar

Take-Two boss says good games are the new bad games: "Some of our competitors have realized maybe a little late in the day that consumers are not okay with okay"

"Good is the new bad, great is the new great"

GamesRadar

BioShock 4 has "had some ups and downs along the way," but Take-Two CEO promises "hand on heart, without question" that the immersive sim is "going to come out"

"We have very big shoes to fill on BioShock because of the legacy of Ken Levine"

GamesRadar

Take-Two boss dodges GTA 6 pricing as $80 games loom: "We've had variable pricing at the company forever"

Well, that's not… bad, I guess?

Benzinga

Take-Two Q1 Sales Beat, Guidance Up; 'Most Ambitious Pipeline' Includes GTA VI

Video game company Take-Two Interactive Software (NASDAQ:TTWO) reported first-quarter financial results after market close Thursday.

Inverse

'GTA 6' Move Over, One Of The Best Open World Games Is Getting Its Biggest Update Yet

Rockstar Games' Red Dead Redemption 2 could be making its Nintendo debut on Switch 2 as early as later this year, according to a new report.

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