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INSANE: 3 - The Real Truth

The CEO behind Grand Theft Auto VI doesn’t play video games, but is staking $1.5 billion on the biggest game launch of the decade

"I don't think being consumer-in-chief really helps a CEO be effective in this business," said Take-Two Interactive Software CEO Strauss Zelnick.

Fortune

GTA 6 should be $80 so the whole "struggling" industry can raise game prices, Bank of America says, and players will accept it because they love AI

"We think it’s in Take-Two's self-interest, as a publisher and partner to many developers, to raise the price point for the entire industry"

GamesRadar

GTA 6 devs aim to "deliver perfection," Take-Two boss says, and the Rockstar owner tries "to give them unlimited financial, creative human resources" to do so

"That's a high-stakes game for big boys only, and I'm cool with it," says Strauss Zelnick

GamesRadar

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Take-Two CEO admits GTA 6 expectations are 'so high' it's 'terrifying' — 'I think here our goal is to deliver to consumers something that’s never been experienced before'

Take-Two CEO Strauss Zelnick has admitted that the expectations for Grand Theft Auto 6 have him terrified, even as industry analysts expect the game to sell exceedingly well.

TechRadar

Take-Two CEO says GTA 6 isn't coming to PC day one because console players are the 'core consumer' — but the real reason is obvious

Rockstar Games won't release GTA 6 on PC on November 19, 2026, and Take-Two's CEO effectively says it's because console players are the main audience.

TechRadar

GTA 6 not coming to PC at launch because console gamers are the ‘core consumer,’ CEO says

You'll just have to wait for the re-release.

Destructoid

GTA 6 skipping PC at launch not due to PlayStation deal, but because Rockstar focuses on "the core consumer," Take-Two CEO says

Still, Zelnick admits that a PC version could make up "50% of the sales" of a modern release

GamesRadar

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PC players aren't Grand Theft Auto 6's 'core' audience, Take-Two CEO says, and that's why we have to wait for it

Zelnick said going to consoles first is a matter of "serving the core consumer," but he also said PC can account for half of a big game's sales these days, so I don't get it.

PC Gamer

Gearbox head Randy Pitchford says Borderlands maker won't use AI for "any work that could ever be seen" after posting ChatGPT-generated image of a Gearbox employee

That guy is not real, and does not work at Gearbox

GamesRadar

GTA 6 isn't "even at risk" of having product placement "because all the brands are made up," Take-Two CEO says: "I think that keeps us pure"

"Everyone knows if you push too hard with partnerships it's a disaster"

GamesRadar

GTA 6 launch has Take-Two's CEO a "billion" times more "scared" than any other game release

"Because [if] you claim success before you have it – you will largely be wrong"

GamesRadar

Take-Two CEO wants GTA 6 to be 'the most spectacular piece of entertainment on Earth, in history'

Take-Two CEO Strauss Zelnick has discussed the highly anticipated release of Grand Theft Auto 6 and admitted that he is "terrified."

TechRadar

Fans react as Take-Two CEO speaks on GTA 6 price — 'I am perfectly fine with a $100 or more game'

Take-Two CEO Strauss Zelnick has hinted at the price of Grand Theft Auto 6 by suggesting fans will pay a "reasonable" amount for a quality game.

TechRadar

Take-Two CEO wants to ensure GTA 6's price 'feels very reasonable' but also says that games aren't expensive as they could be right now

You'll pay for it with your soul, that sounds reasonable to me.

PC Gamer

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International Business Times UK

GTA 6 Pricing and Release Date Update: Take-Two CEO Is 'Terrified' Of Grand Theft Auto VI's Success

Take-Two CEO Strauss Zelnick discusses the expectations for Grand Theft Auto VI, focusing on customer experience and fair pricing amid speculation about the game's cost and release plans.

TechRadar

GTA 6 boss says marketing will begin 'soon', solidifying earlier promise

GTA 6's release date looks more solid than ever, with Take-Two Interactive's boss further suggesting marketing will kick off soon.

GamesRadar

Take-Two CEO eases GTA 6 delay fears, says "a lot of people will be calling in sick on November 19"

That, or sad fates will befall a lot of "distant relatives"

GamesRadar

The GTA 6 price remains in the air, but Take-Two's CEO assures "our job is to charge way way way less of the value" as fans worry about a $100 fee

"Consumers need to feel like the thing itself is amazing and the price they were charged was fair for what they got."

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GamesRadar

As the wait for GTA 6 trailer 3 approaches 1 year, Take-Two boss reassures that Rockstar will spin up marketing "soon"

Hopefully that means we're now in the final stretch

Creative Bloq

The Elon Musk vs GTA VI controversy explained

Game boss retaliates as the feud continues.

Tom’s Guide

'People spend too much time talking about the 'Woe is me' risk related to AI' — GTA 6 publisher CEO says AI fears are overstated

Take-Two CEO Strauss Zelnick, the boss behind the publisher Rockstar Games’ upcoming “Grand Theft Auto 6,” stated that the worrying narrative around AI is overstated.

TechRadar

'If AI were to take anyone's job, wouldn't it take Elon Musk's job? The richest guy on Earth?' — Take-Two CEO says AI won't get rid of jobs, but allow artists to do 'higher quality work' instead

Take-Two CEO Strauss Zelnick has said that artificial intelligence (AI) won't steal artists' jobs, but that it will allow them to do "higher quality work" instead of tedious tasks.

International Business Times UK

GTA 6 Boss Admits 'AI Can Be Used For Evil'—But Dismisses AI Job Loss Panic

Take-Two CEO says AI can be used for evil but dismisses fears it will cause widespread job losses in gaming and creative industries.

PC Gamer

Elon Musk is more at risk of losing his job to AI than artists are according to Take-Two's CEO: 'If AI were going to take anyone's job, wouldn't it take his job?'

Look out Elon, Grok is gunning for your job.

GamesRadar

GTA 6 parent company Take-Two reportedly lays off its AI-focused staff: "Shifting priorities from upper management have impacted my team"

The Rockstar Games and 2K Games owner previously said it was embracing the tech

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