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Elon Musk is more at risk of losing his job to AI than artists are according to Take-Two's CEO: 'If AI were going to take anyone's job, wouldn't it take his job?'

Look out Elon, Grok is gunning for your job.

PC Gamer · Apr 20

GTA 6 parent company Take-Two reportedly lays off its AI-focused staff: "Shifting priorities from upper management have impacted my team"

The Rockstar Games and 2K Games owner previously said it was embracing the tech

GamesRadar · Apr 4

Take-Two has seemingly laid off an unspecified portion of its AI team, including its head of AI

Luke Dicken, who previously spent a decade with Zynga, says his time with the company "has come to an end".

PC Gamer · Apr 3

Ahead of GTA 6, Take-Two CEO says "It’s hard for me to imagine" including ads in a $70-$80 game: "It would seem unfair"

"For free-to-play titles, yes. For titles for which you've paid 70 or 80 bucks, no."

GamesRadar · Mar 20

Take-Two boss says he's not interested in putting ads into premium games: 'It would seem unfair'

Industry analyst Matthew Bell predicted a rise in in-game advertising last month as publishers pursue new revenue streams, but Strauss Zelnick doesn't see it happening.

PC Gamer · Mar 18

Take-Two CEO Strauss Zelnick cannot fathom anyone not wanting to play GTA 6: 'I think we'll be able to engage every appropriate individual'

"Just explain to me how it is that you've decided, 'No, no GTA 6, not interested?'"

PC Gamer · Mar 18

"Every appropriate individual" will play GTA 6, says Take-Two CEO, who can’t imagine anyone over the age of 17 being uninterested: "I just don’t see it"

Yes, it definitely won't be anyone under 17

GamesRadar · Mar 18

‘These tools may help you create assets, but that won’t help you create hits' — Take Two boss says AI can't create games like 'GTA 6'

Take-Two CEO Strauss Zelnick gave his thoughts on generative AI software's ability to create virtual worlds and disagrees with it being able to generate smash hit games

Tom’s Guide · Mar 18

Take-Two CEO backs Asha Sharma — “I’m going to bet on her continuing to do great”

Take-Two CEO Strauss Zelnick shares his thoughts on Xbox’s new CEO Asha Sharma, offering support and explaining what drives success in the gaming industry.

Windows Central · Mar 18

Take-Two boss declines to offer advice to the new Microsoft Gaming chief, says she'll be fine on her own: 'She’s a highly accomplished executive who’s done just great without ever having met me'

Asha Sharma came into Microsoft's Xbox business without a background in gaming, but Zelnick did the same thing at Take-Two and that's worked out pretty well.

PC Gamer · Mar 17