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SHOCKING: 2 - You Need To See This

How gambling companies use the grey area of sponsorship and ads to reach World Cup viewers

The FIFA World Cup is a global juggernaut of sport that provides fabulous marketing opportunities for its sponsors.

The Conversation

I went inside FIFA's super-secret Technology Command Center for the World Cup — but sadly I can't really tell you too much about what I saw

The FIFA World Cup Technology Command Center was a tech nerd's dream - but you'll just have to believe me.

TechRadar

Tearful Stephen Eustaquio honours late parents after Canada World Cup winner

Stephen Eustaquio became emotional as he paid tribute to his late parents after scoring Canada's winning goal in the FIFA World Cup.

The Independent UK

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FIFA World Cup 2026: Messi, Ronaldo and 10 storylines defining the knockout stage

Anticipation is bubbling for the knockout stage of the FIFA World Cup 2026, with the possibility of Messi and Ronaldo gracing the final stage one last time. Canada and various African squads are stepping into the spotlight, shaking up the usual hierarchy. The draw has crafted daunting routes for many,…

The Economic Times

FIFA World Cup 2026: Davies hits 1000-player mark as Canada registers a historic win over Bafana Bafana in R32

Canada secured a historic 1-0 victory over South Africa in the FIFA World Cup knockout stage, with Stephen Eustaquio scoring a dramatic stoppage-time winner. This marks Canada's first-ever knockout stage win, making them the first Concacaf nation to advance since 2014. The match also saw Alphonso Davies become the 1,000th…

The Economic Times

FIFA World Cup: Spain overcome group stage block; take first step towards resurgence

Spain marks a significant milestone at the FIFA World Cup by finally breaking a 14-year group stage winless streak, proudly claiming the top spot in Group H with a vital victory against Uruguay. The match was electrified by Alex Baena's late goal, securing La Roja's first tournament win over Uruguay…

The Economic Times

Spain vs Uruguay: Who is Alex Baena? Midfielder's goal sends Spain into World Cup knockout stage

Spain defeated Uruguay 1-0 to finish top of Group H and qualify for the FIFA World Cup knockout stage, with Alex Baena scoring the decisive goal. The 24-year-old Atletico Madrid winger netted his first World Cup goal, continuing his rise after spells with Villarreal and Girona. The defeat knocked Uruguay…

The Economic Times

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'Pay Your Workers Better!': Backlash Erupts As Foreign World Cup Fans Reject Mandatory Tips At US Bars And Restaurants

International football fans visiting the US for the FIFA World Cup are clashing with American tipping culture, leading to debates and some restaurants adding automatic gratuities to bills.

International Business Times UK

The week that was in international affairs: US-Iran talks, Ukraine-Poland kerfuffle, Ukraine targets Russian-occupied Crimea

Welcome back to another edition of My Take 5. This week we are covering the US-Iran talks to end their war, the sudden kerfuffle between Ukraine and Poland, Ukraine’s increasing strikes on Russian-occupied Crimea, Keir Starmer’s resignation in UK, and the Fifa World Cup in the US doing pretty well.…

The Times of India

Priced out of World Cup games, Mexican fans take celebrations into their own hands

Mexicans are reclaiming the FIFA World Cup with street celebrations as high ticket prices keep many out of stadiums

The Independent UK

Will Zee Entertainment’s FIFA World Cup deal turn the needle for its 3.3 crore shareholders?

Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2034, including the FIFA World Cups in 2026 and 2030, after rivals failed to clinch the deal. The move has boosted investor optimism, with Zee shares gaining over 30% in…

The Economic Times

New Jersey Woman Shares Her Dad’s Elaborate World Cup Prep: ‘Don’t Sleep on the Stars and Stripes This Year’

Soccer fans only have once every four years to jump for joy for the FIFA World Cup. But a New Jersey dad’s preparation for the event is unlike any other, and his daughter, Alyssa Cronin (@alyssacronin13), shared his elaborate process on TikTok. “I’m like a World Cup maestro,” Cronin’s dad…

The Mary Sue

Why FIFA World Cup wins feel like personal triumphs and losses hurt worse than a breakup

The FIFA World Cup triggers intense emotions in fans due to deep psychological connections with their teams, tapping into identity and belonging. Victories feel personal, while defeats can be devastating, reflecting the strong emotional investment. These shared experiences foster a powerful sense of community and belonging, making the tournament more…

The Economic Times

From the first TV broadcast to 4K HDR: the World Cup moments that changed how we watch football

A very AV-focused history of the FIFA World Cup

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The Economic Times

Vozinha: The 'Little Voice' from the streets who stood like a wall to silence Spain at the FIFA World Cup

Cape Verde's Vozinha became a global sensation after a remarkable goalkeeping display against Spain. The 40-year old goal keeper made seven crucial saves to secure a historic 0-0 draw against Spain. This achievement marked a significant moment for the small island nation on the world's biggest football stage. Vozinha's journey…

The Economic Times

FIFA World Cup fever fuels cyber scams

Cybercriminals are exploiting the FIFA World Cup, creating thousands of fake ticket portals, merchandise stores, and streaming sites to scam fans. Sophisticated operations are intercepting payment details and authentication, while AI is enabling more personalized and convincing phishing campaigns.

International Business Times UK

Trump Insists White House UFC 250 Is a Bigger Deal Than Winning the FIFA World Cup

Donald Trump hosted a UFC event at the White House before attending the G7 summit in France, sparking discussions on sports diplomacy and its impact on international relations.

International Business Times UK

Justin Bieber, Hailey Bieber Clash Amid Nicki Minaj 'MAGA Chart-Stealing' Feud: Report

Justin and Hailey Bieber sparked speculation at the FIFA World Cup after a reported exchange in the stands, before the singer won praise with a surprise acoustic performance.

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International Business Times UK

10 Photos of Swedish-Born Elsa Thora: The FIFA World Cup Fan Who Says This US Condiment Is 'Like Crack'

Swedish football fan Elsa Thora became an internet sensation during her FIFA World Cup trip to the US, thanks to her viral reaction to discovering ranch dressing, capturing global attention.

TechRadar

How to watch Qatar vs Switzerland: Free Streams & TV Channels online from anywhere for FIFA World Cup 2026

Here's how to watch Qatar vs Switzerland for free online and from anywhere in Group B of the FIFA World Cup 2026.

AAP

Women's T20 can 'co-exist' with FIFA World Cup: ICC

International Cricket Council CEO Sanjog Gupta insists the T20 Women's World Cup can "co-exist" with the FIFA World Cup, which is being played at the same time.

The Independent UK

What song is played before games at the 2026 World Cup?

The 2026 World Cup, hosted by Mexico, Canada and the United States, began on Thursday with Mexico beating South Africa 2-0 in a packed Azteca Stadium. Before the match, fans were treated to a spectacular opening ceremony, featuring performances from Shakira and Burna Boy. Shortly afterwards, the two teams entered…

Newslaundry

The World Cup usually cleans up a country’s image. Not this time

Mega sporting events run on a reliable formula. A country wins the hosting rights, spends money it probably shouldn’t, and receives a month-long image makeover in return. The FIFA World Cup has often been held as the ultimate example of this exchange, accused of being the world’s most expensive reputation…

The Conversation

Instead of a soft power coup, the World Cup could be an ‘own goal’ for Donald Trump

For football fans, the FIFA World Cup is so much more than sport. Every four years, it presents a unifying moment – bringing people together across the divides of language, culture and geography in a shared passion for the game.

The Conversation

Where do Socceroos come from? Our map reveals Australia’s junior talent hotspots

When Football Australia (FA) announced the Socceroos’ squad for the FIFA World Cup, there was plenty of interest on the mix of experienced and new players.

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