YOU WONT BELIEVE: Umar kamani - You Need To See This

Pretty Little Thing might have had a 'clean girl' makeover, but there's no proof it's cleaned up its act

It’s the fashion equivalent of an influencer getting her lip filler dissolved, says India Block

Evening Standard · Mar 6, 2025

Boohoo dives into debt as losses soar to £160m and sales slump

Online fashion retailer cut over 1,000 jobs in year to February amid competition from rival Shein and resurgent high street

The Guardian - UK · May 8, 2024

Naomi Campbell ditches luxury brands and signs lucrative PrettyLittleThing deal

Supermodel Naomi Campbell has defied her usual luxury brands and designer labels as she signs with fashion company PrettyLittleThing to release her own clothing line

Daily Mirror · Jun 30, 2023

Inside PrettyLittleThing dynasty, mind-blowing gifts and celeb pals as founder steps down

PrettyLittleThing founder Umar Kamani has announced he's stepping down as the CEO of the fashion brand after 12 years at the helm in order to pursue 'new challenges and goals'

Daily Mirror · Apr 17, 2023

PrettyLittleThing founder Umar Kamani stepping down as CEO after 12 years running global fashion empire

The businessman shared a statement on social media that outlined his hopes to 'build new brands' in the future

Manchester Evening News · Apr 16, 2023

Molly-Mae's PLT boss risks fallout as he supports Jake Paul ahead of Tommy Fury fight

Molly-Mae Hague and her PLT boss Umar Kamani could be about to test their working relationship after Umar's Kamani Club gym allowed her fiance's boxing rival access to their space ahead of their fight

Daily Mirror · Feb 2, 2023

Naomi Campbell shares rare glimpse at her relationship with daughter

The supermodel keeps most details about her daughter private

The Independent UK · Jan 31, 2023

PrettyLittleThing issues cost of living warning after international sales slump and returns rise

PrettyLittleThing has been owned by Boohoo since 2017 after being set up by brothers Umar and Adam Kamani in 2012

Manchester Evening News · Dec 6, 2022

Love Island’s Gemma Owen launches debut PrettyLittleThing collection from £10

Available now, the PrettyLittleThing x Gemma Owen collection is full of beautiful autumn pieces that will keep you stylish from day to night

Daily Mirror · Oct 5, 2022

Love Island’s Gemma Owen signs six-figure deal with fashion giant PrettyLittleThing

The 19-year-old said that the partnership was a ‘dream come true’ as she starts work on creating her own clothing collections

Chronicle Live · Aug 22, 2022