'Speed, Not Sport:' BMW Has A Vision For Alpina—We Sat Down With Executives BMW sheds more light on the future of the new-and-improved Alpina brand. Motor1 · Jun 3
BMWs Will Look Very Different Very Soon BMW's next era of design starts with the iX3 electric SUV, which is scheduled to debut before the end of the year. But it won't be the only vehicle in the Bavarian brand's lineup to get the Neue Klasse look. According to Group design boss Adrian van Hooydonk, every BMW… Motor1 · May 28, 2025
BMW Design Is About to Change Forever: Interview With Adrian Van Hooydonk Moments like these don’t arrive every day, and if you ask Adrian van Hooydonk, it’s not every decade either. Motor1 · Apr 4, 2025
Even BMW's Gas Cars Will Look Like EVs The 'Neue Klasse' design language isn't just for electrification. Motor1 · Oct 19, 2024
2024 BMW 5 Series Almost Had Vertical Kidney Grilles BMW styled the new 5 Series with vertical kidneys and different headlights, but it looked too much like the 7 Series. Motor1 · May 24, 2023
Could The BMW Concept Touring Coupe Be Headed For Low-Volume Production? According to the BMW Group’s Design boss, customers have already expressed interest. Motor1 · May 20, 2023
BMW Design Boss Says More Kidney Grille Changes Are Planned For Each Model Adrian Van Hooydonk argues the current design is working because people are buying their cars. Motor1 · Jan 9, 2023
BMW Design Boss Explains Why The i7 EV And 7 Series Look Alike Adrian van Hooydonk says that was a deliberate choice, as BMW feels that "electric mobility is going to happen but nobody knows how quickly." InsideEVs · May 27, 2022
CEO And Design Boss Show Off 2023 BMW i7 And What Makes It Unique This official launch presentation reveals all the things that make the i7 unique, as explained by high-ranking company officials. InsideEVs · Apr 21, 2022