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SHOCKING: Warburtons - What They Never Told You

Warburtons' new packaging designs dial up the orange

There's a new custom font, too.

Creative Bloq

Morgan Freeman to voice London Underground announcements at Baker Street

The Oscar winner is set to brighten the journeys of commuters in one of the capital's busiest stations

Evening Standard

Morgan Freeman becomes latest Hollywood star to advertise a British institution

IN FULL

The Independent UK

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Morgan Freeman experiences a slice of the UK as star of new Warburtons advert

Comedic advert celebrates 150 years of the British baking firm

The Independent UK

Morgan Freeman on a roll in new Warburtons advert

The 88-year-old narrates and appears in the two-minute advert.

Evening Standard

Kingsmill owner to buy Hovis in £75m deal to create UK’s biggest bread brand

Jobs expected to go if competition watchdog approves takeover by Associated British Foods

The Guardian - UK

Crumbs! How Britain fell out of love with the sliced loaf

Packaged bread, once a household staple, is in ‘inexorable decline’ because of rising costs and competition from other options

The Guardian - UK

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Best thing since sliced bread: Olivia Colman stars in Warburtons advert

She is seen invading the Warburtons headquarters in a bid to procure some crumpets.

The Independent UK

Robert De Niro is disgracing himself – and Taxi Driver – by starring in an Uber advert

By joining the likes of Harvey Keitel for Direct Line and Judi Dench for Money Supermarket, the Oscar winner is threatening his legacy by nodding to his ‘Taxi Driver’ character in a TV commercial for a ride-sharing app, writes Nick Hilton. What is he thinking?

The Independent UK

Samuel L Jackson brings Hollywood edge to Warburtons advert

The Hollywood actor follows in the footsteps of George Clooney, Robert De Niro and Sylvester Stallone, who have all starred in Warburtons adverts.

Evening Standard

Best gluten and wheat-free breads for carb lovers, tried and tested

No grain, no pain

Evening Standard

Two-thirds of parents worry about extra costs of having kids home over summer holidays

Over half of parents are faced with additional childcare costs over the next six weeks - and predict these will add up to almost £200

Daily Mirror

Huge Hollywood actor takes over from Robert De Niro as new Warburtons advert star

A huge Hollywood star is said to be gearing up to follow in Robert De Niro, George Clooney and Sylvester Stallone's footsteps after signing a 'six-figure deal' with a British bakery

Daily Mirror

'We compared the cheapest thick white bread from every supermarket - one was just like Warburtons Toastie at half the price'

There's no hype around a traditional white loaf, but it's still the most popular bread around

Manchester Evening News

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The Guardian - UK

UK shoppers warned of delivery app markup on supermarket goods

Which? finds a basket of items speedily delivered by Deliveroo, Just Eat or Uber Eats can cost a third more

Daily Mirror

Teacher 'unrecognisable' to pupils after losing 14st praises Warburtons product

Dad-of-two Nick England swears the secret to his whopping 14st 11lb weight loss is Warburtons Thins - and says his freezer is always full of the low-calorie sandwich range

Wales Online

I tried Warburtons, M&S and supermarket own bread and one made toast to die for

'I wasn't left disappointed by the bread, nor was I wowed into justifying my biggest own-brand spend'

The Independent UK

Research shows children who eat breakfast concentrate more at school

According to teachers, youngsters who do eat before school are more willing to take part in group activities, have higher concentration levels, and appear to be happier in class

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Daily Mirror

Almost all UK teachers say skipping breakfast can impact child's performance at school

Teachers believe that a third of their pupils do not eat a morning meal before coming to school - leaving them more tired and easily distracted

Edinburgh Live

Cheapest supermarket for weekly shop in March as Aldi, Tesco and Sainsbury's battle it out

Aldi has been crowned the cheapest supermarket for the month of March, as Edinburgh Live delved deep into the aisles of five popular stores to rank them in order from cheap to expensive.

Daily Mirror

Free loaf of Warburtons bread at One Stop this Saturday with your Daily Mirror

One Stop, the convenience retailer, is celebrating the opening of its 1000th store in the UK on 17th February, in Wolverhampton; the same city where it all started for the brand as a simple market stall nearly half a century ago

Chronicle Live

Shoppers issued bread warning as 'half and half' products stripped from supermarket shelves

Iceland is said to have already made changes, with other supermarkets possibly following suit in the future

Daily Mirror

Warning for shoppers who buy 'half and half' bread as products pulled from shelves

Iceland has removed its own-brand ‘50% white and wholemeal’ loaf after a complaint was made by the lobby group to trading standards and campaigners say other supermarkets could follow the move

Liverpool Echo

Warning to anyone who buys bread as products pulled from shelves

Iceland has reportedly already made changes

Glasgow Live

Morrisons confirms major change to hundreds of products in price update

Morrisons customers may want to check their receipts after their recent food shop to see if there is a noticeable difference in the price of certain items on their list.

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