DARK SECRETS: Whatnot - The Real Truth

How Whatnot’s founders turned 100 investor rejections into an $20 billion live-shopping rocket ship

Whatnot’s cofounders had trouble impressing investors before building the live-shopping app.

Fortune · Aug 7

In AI-obsessed Silicon Valley, live commerce platform Whatnot just notched a new funding round valuing it at $20 billion

The $545 million Series G nearly doubles Whatnot's valuation—a rare consumer-marketplace breakout at a moment when nearly every venture dollar is flowing to AI.

Fortune · Aug 7

‘People can go from zero to 100’: How Gen Z is raking in $260,000 per month on a livestream auction app

Cofounders Abhinavan Thanendran and Neil Shah started as “work buddies.” Now they are leading a $50 million-plus startup.

Fortune · Aug 1

Is eBay actually sexy again as the ecommerce old-timer's stock surges to an all-time high?

The 30-year-old auction site is riding hot, historically strong product categories like collectibles and trading cards to its best performance in years.

Fortune · Jul 31, 2025

Inside the rapid rise of Whatnot, the wildly-entertaining, FOMO-inducing, most popular shopping app you’ve never heard of

Whatnot has built a $5 billion business that's equal parts eBay and Twitch. Can it last?

Fortune · Jun 16, 2025

Blake Martinez: There’s a lot of false claims about Pokémon card business

Panthers LB Blake Martinez was asked about his Pokémon trading card scandal on Tuesday.

USA Today Sports Media Group · Nov 7, 2023

Ex-Giant Blake Martinez attempting NFL comeback

After some Pokémon card drama earlier this year, former New York Giants LB Blake Martinez is attempting an NFL comeback.

USA Today Sports Media Group · Oct 27, 2023

Ex-Giant Blake Martinez banned from Whatnot for allegedly scamming Pokémon collectors

Whatnot has permanently banned former New York Giants LB Blake Martinez for "misconduct" while others have accused him of a Pokémon scam.

USA Today Sports Media Group · Aug 6, 2023

Bulls legend Michael Jordan’s 1996 car will be auctioned for $23

Chicago Bulls legend Michael Jordan's 1996 pre-owned Mercedes-Benz is going to be auctioned for $23.

USA Today Sports Media Group · Jul 30, 2023

Michael Jordan’s 1996 Mercedes-Benz Headed to Auction at $23

A live-streaming shopping app is affording sports fans with the opportunity of a lifetime by selling a car previously owned by His Airness for just $23.

Sports Illustrated · Jul 28, 2023