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THE TRUTH ABOUT: 2 - The Untold Story

Rightwinger Leonard Leo helped fuel Bud Light boycott, tax filings show

Exclusive: Documents reveal group linked to Leo gave money to another group that played central role in boycott

The Guardian - US

Czech Brewer Budvar Sees Profit Surge Amid Export Growth

Budejovicky Budvar NP's 2023 success: 46.3% net profit growth, expanded exports, and ongoing Budweiser trademark dispute.

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‘There won’t be any beer come March’: US Anheuser-Busch workers threaten strike

Represented by Teamsters, 5,000 workers at 12 breweries prepare to strike after voting 99% in favor

The Guardian - US

Bud Light and Target were hit with culture war backlash in 2023, but there are ways around it in pivotal 2024

Going into a divisive election year, the stakes have never been higher when it comes to Corporate America embracing political messaging.

Fortune

Kid Rock says he’s done boycotting Bud Light

‘I think they got the message,’ Kid Rock says

The Independent UK

Cardinals, Anheuser-Busch agree to marketing extension, including stadium naming rights

The St. Louis Cardinals have been playing in Busch Stadium for seven decades, and that won’t change anytime soon

The Independent UK

Dana White: UFC deal with Bud Light ‘about core values for me,’ not money

Dana White doesn't care what people think about the UFC partnering with Bud Light, which is still reeling from the Dylan Mulvaney controversy in April.

USA Today Sports Media Group

Bud Light to return as the UFC's official beer next year as it recovers from a conservative backlash

Bud Light is set to return as the official beer of the UFC in the U.S. next year as the brand tries to recover from a conservative backlash to a promotion with a transgender influencer

The Independent UK

"Dumb Donald": How beers became partisan

As our country becomes more overtly partisan, so do the beer labels

Salon

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WEKU

Anheuser-Busch says it will no longer amputate the tails of Budweiser's Clydesdales

The beermaker says it will end the practice known as tail docking after it came under pressure by animal rights group PETA.

The Guardian - US

‘Panic and rash decision-making’: ex-Bud Light staff on one of the biggest boycotts in US history

A partnership with the influencer Dylan Mulvaney prompted a backlash that tanked sales. Insiders condemn the company’s response

Salon

Donald Trump's mugshot hits beer labels

"Outrage capitalism" has thrown the beer industry into flux and the hypocritical are trying to cash in

Fortune

Why the 'altruistic company' is the Holy Grail when it comes to impact

What does true social impact look like?

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The Independent UK

Dylan Mulvaney cracks joke about Bud Light controversy in award acceptance speech: ‘I’m going to have a beer’

Mulvaney faced anti-trans backlash in April after partnering with the Anheuser-Busch beer company

Fortune

Bud Light is no longer the best selling beer in 2023

When the lager lost the monthly crown to rival Modelo Especial in May, Anheuser-Busch countered by arguing it still held the overall top spot for the year.

The Independent UK

Kid Rock spotted drinking Bud Light months after shooting up beer cases during transphobic rant

Conservative musician filmed himself shooting cases of Bud Light after beer company partnered with transgender influencer Dylan Mulvaney

USA Today Sports Media Group

Commanders renew relationship with Bud Light

Bud Light becomes the exclusive beer partner of the Commanders.

Salon

Anheuser-Busch heir offers to buy brand

"I urge that company, InBev, if they don't want that brand any longer, sell it back to the Busch family."

WEKU

Target says backlash against LGBTQ+ Pride merchandise hurt sales

Conservative hostility over Target's Pride merchandise took a material hit to the company's sales, indicating a broader trend in backlash against companies for supporting the LGBTQ+ community.

WEKU

Bud Light boycott takes fizz out of brewer's earnings

The company lost big sales in the U.S. after the boycotts over its collaboration with a transgender influencer. CEO says things have now stabilized "with signals of improvement" for the brand.

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