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FORGOTTEN HISTORY: 3 | History Defined

Cracker Barrel CEO says she felt ‘fired by America’ after disastrous rebrand

Julie Felss Masino claimed that ‘nothing could be further from the truth’ than the idea that she was wanted to rebrand Cracker Barrel for no reason

The Independent UK

Cracker Barrel CEO Kept Her Job But Feels 'Like I've Been Fired By America'

Julie Masino, CEO of Cracker Barrel Old Country Store (NASDAQ:CBRL), recently weighed in on how she kept her job despite social media outrage—instigated by President Donald Trump—over the company’s logo change.

Benzinga

Cracker Barrel Shareholders Oust DEI Executive Over Controversial Logo

Cracker Barrel shareholders oust DEI executive Gilbert Dávila after a backlash over the chain's controversial logo redesign.

International Business Times

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Cracker Barrel director abruptly quits but CEO keeps her job after disastrous rebrand

Cracker Barrel reinstated its original logo within a week following swift opposition

The Independent UK

Bad Bunny is the latest product of political rage — how pop culture became the front line of American politics

When the NFL in September 2025 announced that Bad Bunny would headline the next Super Bowl halftime show, it took only hours for the political outrage machine to roar to life.

The Conversation

Stocks Impacted by Trump’s Comments in 2025 — From Disney to Tesla

Trump’s 2025 comments sent shockwaves through the market—see which major stocks, from Disney to Tesla, were impacted.

GOBankingRates

Why logo backlashes aren't really about design

In our change-fatigued world, even tweaks can cause outrage.

Creative Bloq

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Cracker Barrel takes the self-deprecating route when someone suggests restaurant as new White House addition

Cracker Barrel lost $98 million in one day after its disastrous rebrand but cracked a hilarious joke about the incident on X

The Independent UK

Cracker Barrel's CEO just revealed the surprising reason for its controversial rebrand

And no, it wasn't trying to be 'woke'.

Creative Bloq

Cracker Barrel CEO Finally Reveals Why They Updated the Logo and It Wasn't To Be 'Woke'

Cracker Barrel's CEO Julie Felss Masino has clarified that the brand's brief logo redesign was driven by digital usability—not political motives—as the

International Business Times UK

Cracker Barrel CEO explains failed logo redesign which prompted MAGA backlash and a massive drop in customers

Cracker Barrel changed its logo back after the new one was called ‘woke’ and ‘boring’ by prominent MAGA figures

The Independent UK

MAGA targets Disney, Netflix in cancellation spree

MAGA has also targeted Wikipedia and the NFL in recent months.

Axios

‘Yall are trying to kill people out here!!!’: Ohio family orders Cracker Barrel to-go. Then they bite into something dangerous

When you order food from a restaurant you trust, you don’t exactly inspect every bite. You sit down, unwrap your meal, and dig in, expecting the worst thing to be a missing side or soggy fries.

The Mary Sue

I really wish this incredible 'new' Crocs logo was real

Crocs ought to snap this design up.

Creative Bloq

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The Independent UK

Domino’s Pizza gets a new logo - and new jingle from Shaboozey to boot

The shakeup to the brand’s image will also see the release of a huge range of merchandise

Creative Bloq

What brands can learn from this year's Britpop summer

Learn how to balance nostalgia and innovation with this pro advice.

Creative Bloq

University’s new logo deemed ‘worse than Cracker Barrel rebrand’

Some don’t agree with the ‘modern’ look.

Benzinga

Cracker Barrel Visits Slumped 10% After Logo Change: Can The Damage Be Undone?

Restaurant company Cracker Barrel Old Country Store Inc (NASDAQ:CBRL) made national headlines for changing its logo and upsetting fans and non-fans alike. The company's decision led to store traffic declines that will impact the next quarterly earnings report.

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Benzinga

Cracker Barrel Co-Founder Blasts CEO For $700 Million Rebranding Failure And Knowing 'Very Little' About Brand's Roots: 'Taco Bell Is Not...'

The co-founder of Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL), Tommy Lowe, has publicly criticized the company’s CEO, Julie Felss Masino, for being disconnected from the brand’s core values and its loyal customer base.

International Business Times

'Taco Bell is not Cracker Barrel:' Restaurant's Co-Founder Says CEO and Board of Directors Clueless About Their Clientele

Cracker Barrel co-founder Tommy Lowe blasts CEO Julie Felss Masino over £570m rebrand, claiming leadership is clueless about loyal customers.

International Business Times UK

Taco Bell is not Cracker Barrel': Restaurant's Co-Founder Says CEO and Board of Directors Clueless About Their Clientele

Cracker Barrel co-founder Tommy Lowe blasts CEO Julie Felss Masino over £570m rebrand, claiming leadership is clueless about loyal customers.

International Business Times UK

Cracker Barrel Drops Consulting Firm 'Prophet' For Failed 'Woke' Rebrand: What Other Brands Has the Firm Worked With?

Cracker Barrel ends its tie with Prophet firm after a misfired rebrand sparked backlash; we trace Prophet's client list and lessons for legacy brands.

The Independent UK

Cracker Barrel drops the hammer on consulting firm behind its disastrous rebrand debacle

Rebrand became a culture war battleground as conservatives reacted with fury to the now ditched new logo

International Business Times

Cracker Barrel Cuts Ties With Consulting Firm After Logo Backlash

Cracker Barrel ends partnership with Prophet after customer backlash over logo and store redesign.

Benzinga

Cracker Barrel Sees Dip In Key Metrics As CEO Says Not Proceeding 'With These Modern Stores,' Pauses $700 Million CapEx Plan After Backlash

Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL) has experienced a notable deterioration in its fundamental quality ranking just as the company faces strategic uncertainty and operational headwinds.

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