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FORGOTTEN HISTORY: Huel | History Defined

Idris Elba-backed firm Huel bought by Danone in €1bn deal

Co-founder Julian Hearn and actor likely to get big payday after takeover by French group

The Guardian - UK

Huel eyes international expansion in new deal with Danone

IN FULL

The Independent UK

Food and drink giant to acquire British meal replacement company Huel

The Hertfordshire-based company founded in 2015 sells powders, snack bars and drinks

The Independent UK

From analysis to the latest developments in health,
read the most diverse news in one place.

Danone to buy British nutrition firm Huel

The companies have not disclosed the value of the deal but the Financial Times reported that it values Huel at about one billion euros (£870 million).

Evening Standard

Powering up? Unsafe levels of lead found in top protein powder mixes, study finds

Supplements like protein powders are not regulated by the U.S. Food and Drug Administration

The Independent UK

Best protein sachets for on-the-go nutrition:Top picks and tips

Explore our expert picks and tips for choosing the right sachet for your needs

Evening Standard

Steven Bartlett podcast Diary of CEO sharing harmful health claims, BBC probe finds

Over the past year, Steven Bartlett has focused more on health on his The Diary of a CEO podcast - but claims shared by guests billed as health experts have come under scrutiny in a BBC World Service probe

The Independent UK

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Huel profits almost triple as products hit more UK stores

The food, drink and nutrition business reported a pre-tax profit of £13.8 million for the year to July, up 194% on the previous year.

Evening Standard

Huel to keep expanding after profits almost triple

The firm first launched into supermarkets five years ago

The Independent UK

I swapped my breakfasts for Huel for two weeks – here's what happened

How convenient is it to drink your breakfast every morning?

Huel Black Edition’s latest flavours bring the heat – and the fruit – to your day

Watchdog bans Huel’s ‘misleading’ advert – second times in two months

The ASA investigated an Instagram post featuring Huel founder Julian Hearn over an apparent comparison between his product and fresh green vegetables.

The Independent UK

Celebrity endorsement can be good for brands, but it’s a complicated relationship

The UK’s advertising watchdog has banned online adverts for two nutrition brands, for their failure to disclose a well known businessman’s financial interest in the companies. Huel and Zoe had run adverts featuring testimonials from the entrepreneur and podcaster Steven Bartlett, who also appears on the popular BBC show Dragons’…

The Conversation

Steven Bartlett Huel advert banned after Diary of a CEO host failed to disclose he was investor

Brands criticised for ‘omitting’ details about ‘Diary of the CEO’ host’s investments in both companies

The Independent UK

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Evening Standard

Best ready made protein drinks that taste great and supplement your diet

Convenient pre-mixed beverages to support your training

Evening Standard

Best vitamin drinks, tried and tested 2025

A refreshing gulp with extra health benefits

Woman & Home

Are greens powders a waste of money? 3 nutritionists reveal the truth behind this popular supplement

Greens powders are everywhere right now but are they actually worth the subscription and costly price tag? We speak to three nutritionists to reveal what you need to know

The Guardian - UK

The Food Diaries: how people are navigating the UK’s cost of living crisis

Four – very different – people tell us about how they manage their money to feed themselves and their households

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Evening Standard

Huel adverts banned in UK for misleading claims that shakes could cut food bills

As the cost of living crisis hit, one Facebook ad claimed that ‘Huel helps keep money in your pockets’.

The Guardian - UK

Huel adverts banned in UK for claiming shakes could help cut food bills

Advertising watchdog upholds two complaints, ruling ads were misleading and irresponsible

Evening Standard

Unsuitable? Despair at slipping civil service dress standards

A civil servant sporting a Huel T-shirt caused upset in one department

Birmingham Post

Steven Bartlett-backed Huel named among fastest-growing companies

The list has been backed by former Dragons' Den stars Jenny Campbell and Sarah Willingham

The Guardian - UK

Capsule collections: can a streamlined wardrobe help you live more sustainably?

By stripping things down to the basics, choosing what to wear can become a more efficient – and environmental – exercise

The Guardian - UK

Guilt-free apparel: the ethical clothing brand providing an alternative to fast fashion

One day at a time, Huel is working to overcome exploitation further up the supply chain, while making clothes that last – which is why each of its garments is backed by a five-year guarantee

The Guardian - UK

Buttery-soft cotton and robust denim: road-testing clothing that’s built to last

In a quest to ditch fast fashion, writer Tshepo Mokoena puts Huel’s newly launched casual wear to the test

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