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REVEALED: 3 | Vintage Vibes

Former Xbox head hopes original co-founder's prediction the brand will be "sunsetted" is "a little misguided"

"I get that the operating margins aren't what productivity and cloud are for Microsoft, but it's an important part of their business"

GamesRadar

Microsoft's execs can't stop hooting and hollering about AI, but Xbox's new overlords promise 'We've got no pressure' from up top that would 'flood our ecosystem with slop'

I'm relieved. Are you relieved? I'm relieved.

PC Gamer

Windows Central readers react to former Xbox President's rushed exit — Is Sarah Bond being scapegoated, or was her strategy actually a failure?

Xbox has undergone some major changes in the past week, and that includes the exit of former Xbox President Sarah Bond. Was it a necessary move, or is Bond being scapegoated? Here's what our readers are saying.

Windows Central

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read the most diverse news in one place.

Xbox fans are seriously wrestling with Phil Spencer’s legacy — and Asha Sharma now has to walk straight into the ring. Here's what they're saying.

Fans are split on Asha Sharma as Xbox’s new CEO, but many hope fresh leadership can refocus the brand after years of mixed decisions and shifting strategy.

Windows Central

Why Xbox’s corporate shake-up matters for everyone who plays games

With its longtime figureheads stepping aside, Microsoft’s gaming division faces a pivotal moment, raising questions about whether it can still balance creative ambition with corporate strategy in the age of AI

The Guardian - UK

Exclusive: Talking to new Xbox CEO Asha Sharma and CCO Matt Booty — "This team has brought it back before, and I'm here to help us do it again."

As former Xbox CEO Phil Spencer prepares to exit, we caught up with incoming CEO Asha Sharma and newly promoted CCO Matt Booty to learn about what the future holds for Microsoft's gaming operation.

Windows Central

Microsoft's new Xbox CEO Asha Sharma celebrates Phil Spencer's legacy — "A lot of careers get summed up by milestones. Phil’s impact shows up in stories."

With Microsoft Gaming CEO and Xbox head Phil Spencer retiring and Asha Sharma taking his place, she took to social media to celebrate Spencer's legacy.

Windows Central

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"This isn't an insurgency": Xbox co-founder says Phil Spencer exhausted himself "managing the beast" at Microsoft to "try to do the right thing for games," and he feels "worst" for Sarah Bond

The good fight had to end

GamesRadar

New report claims Microsoft's 'This Is an Xbox' campaign was hated by employees

Microsoft's 'This Is an Xbox' campaign was reportedly disliked by many employees who were even 'offended' by the initiative.

TechRadar

"Don't judge the resume, judge the K/D": Ex Activision Blizzard exec defends new Xbox CEO with absolutely zero gaming experience, says "it IS learnable"

"I hope you'll give Asha that opportunity to load in, learn, and show what she can do"

GamesRadar

Goodbye Xbox? Xbox co-creator suggests Microsoft Gaming will be 'sunsetted' under new CEO as the company pivots to pushing AI — 'The job of all these people is to just gently usher all of these business units into the new world of AI'

The original Xbox console designer, Seamus Blackley, says Microsoft will eventually sunset its gaming business following the retirement of Xbox Gaming CEO Phil Spencer and the replacement of CoreAI division executive Asha Sharma.

TechRadar

"Our next console is well underway": Xbox drops bombshell announcement as it confirms 2026 plans and beyond

The console war just got a lot more interesting after Xbox's shocking announcement

New Xbox boss says "I don't pretend to be the best gamer," but that's not her goal, anyway: "My focus is to make Xbox the best place to play, return to our roots, ship great things, and become stronger"

Asha Sharma says her Xbox gamertag was created "recently to learn and understand this world"

GamesRadar

Xbox's Asha Sharma promises 'the return of Xbox' and a 'distinct point of view' in new interview

Who is Asha Sharma, and what is she saying about Xbox as she takes over the reins from Phil Spencer?

Tom’s Guide

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Windows Central

Report: Former Xbox President Sarah Bond's direction "offended" employees — "This is an Xbox" marketing campaign deemed failure

With Phil Spencer's departure, Xbox employees are supposedly relieved that the President of Xbox has left as well.

GamesRadar

Xbox will be "sunsetted" under new CEO, original co-founder expects: "Her job is going to be as a palliative care doctor who slides Xbox gently into the night"

Microsoft's pivot to AI has well and truly reached Xbox, OG console designer reasons

GamesRadar

New Xbox boss says great games make you "feel something," unexpectedly calls out Firewatch, the 10-year-old walking sim from former Telltale devs

Asha Sharma also says she has a soft spot for Halo and Valheim

Windows Central

Xbox’s new Chief of Staff just reunited with Asha Sharma — but who exactly is Craig Cincotta?

Craig Cincotta has been named Chief of Staff at Xbox, reuniting with new CEO Asha Sharma. Here is his Microsoft career history and what the role means for Xbox leadership.

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Windows Central

A farewell to Phil Spencer, he who saved Xbox — and salutations to Asha Sharma, who will steer Xbox through its toughest era

The biggest change to Xbox in years, and it might've come at exactly the right time.

Windows Central

New Xbox CEO hits social media running — Here's everything Asha Sharma has said so far about the future of Xbox

In all the turmoil, Asha reached out to the Xbox community on X answering questions and putting out some early thoughts on the future of the brand.

Windows Central

Windows Wrap: I don't care if the new Xbox CEO is a gamer — I care if she puts gamers first

Asha Sharma’s appointment as Xbox CEO has raised questions about her gaming background, but the real issue is whether she’ll put players and creativity first.

Windows Central

After fan pressure on Xbox exclusives, new CEO says — “hear you”

Asha Sharma posts a spree of viral responses on social media, as Xbox fans try to work out what the over-arching strategy might look like.

Windows Central

Newly named Xbox CEO Asha Sharma has shared her gamertag — so what is she playing and why does it matter?

New Xbox CEO Asha Sharma has shared her top three favorite games of all time and her gamertag, which looks to be little more than a month old, in hopes of earning some street cred among the Xbox community.

GamesRadar

Xbox president Sarah Bond speaks out after news of her Xbox departure: "I’ve decided this is the right time for me to take my next step, both personally and professionally"

"I’ve had the privilege of spending time with Asha over the last few weeks as we’ve planned for this transition"

Windows Central

Xbox’s leadership shift proves it: the gamer era is over, AI runs the show now

As the former lead of CoreAI at Microsoft steps in to replace Phil Spencer, the question remains. What does the future of Xbox and its relationship with AI look like?

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