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SHOCKING: 6 - You Need To See This

Gearbox CEO Randy Pitchford's $80 "real fan" price tag overlooks one long-term cost

Games cost more. Fine. But don’t tell players that struggling to afford them is fandom.

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Tiny Tina's Wonderlands is free, but Borderlands boss Randy Pitchford has somehow found a way to make fans mad about it: "Dude's milking people for hate clicks at this point"

Pitchford's latest comments follow remarks around Borderlands 4's potential affordability

GamesRadar

'The absolute sincere truth is that I don't want anyone to pay any more than they should or are comfortable with': Randy Pitchford's latest post on the Borderlands pricing controversy is a whole dang essay

And it's honestly a banger.

PC Gamer

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In a 557-word post to end all posts, Gearbox boss Randy Pitchford fully lays out the "misunderstanding" over Borderlands 4 $80 comments: "I don't want anyone to pay any more than they should"

"What I was trying to do was explain that it wasn't my call," Pitchford says

GamesRadar

After Borderlands 4 price comment backlash and a smoldering review bombing, series fans turn a new offer of golden keys from Randy Pitchford into the latest theater: "Surprised the code wasn't 'for the true fans'"

Fans still aren't happy about the recent "real fan" comment

GamesRadar

Borderlands 4's Randy Pitchford sorta kinda apologizes over $80 "real fan" comment: "Nobody likes being taken for granted and it was not my intent"

Prompted by an AI-generated Handsome Jack, of course

GamesRadar

Gearbox boss Randy Pitchford wades back into the Borderlands 4 pricing controversy: 'Game budgets are increasing ... it's getting gnarly out there'

Pitchford shared a recent video from PAX East to explain "the truth" about videogame pricing.

PC Gamer

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Gearbox CEO's $80 Borderlands 4 controversy has even some of the series' biggest fans distancing themselves: "Absolute lose-lose situation for him"

"Not fair on the devs to f*** BL4's hype like this"

GamesRadar

"For the price of one copy of Borderlands 4," Devolver says you can get 4 copies of its own co-op shooter – which Gearbox boss Randy Pitchford inexplicably says is "cheaper than a point of meth - probably has fewer side effects, too!"

This has seemingly not helped the pricing backlash

GamesRadar

Borderlands 4 boss Randy Pitchford responds to "real fans" backlash by doubling down on the fact he doesn't set the price: "If you want the truth, here it is"

Stop me if you've heard this one before

GamesRadar

Baldur's Gate 3 dev calls Randy Pitchford's $80 Borderlands 4 comments "gross" because it implies the FPS is more important than "making it day to day"

Larian Studios' Michael Douse chimes in on the controversy

GamesRadar

Gearbox CEO Randy Pitchford tells anyone worried about an $80 Borderlands 4 pricetag that 'if you're a real fan, you'll make it happen,' reminding us all of the value in choosing not to tweet

I simply wouldn't have said that.

PC Gamer

Borderlands 4 CEO says "If you're a real fan, you'll find a way" to pay $80 for their game

Randy Pitchford has come out saying that while they have no control over the price of Borderlands 4, real fans will find a way to buy it.

Windows Central

Borderlands 4 has found a "perfect" platform with Switch 2, Gearbox boss Randy Pitchford says: "We don't feel like we're fighting the system"

Randy Pitchford says the Switch 2 "has been a joy to work with," and is "very powerful"

GamesRadar

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PC Gamer

Gearbox CEO Randy Pitchford spiels about how wonderful Borderlands 4 is going to be, then gets all coy about the price but jokes 'maybe we'll sell you that minimap that you guys want'

"Borderlands 4 has more than twice the development budget for Borderlands 3. More than twice."

GamesRadar

Gearbox's Randy Pitchford says "sometimes we're white-knuckling to the landing," but with Borderlands 4 they've never "been in a better spot this far from launch"

The Gearbox co-founder is very confident in the upcoming looter shooter

GamesRadar

Don't judge Borderlands 4's lack of minimap just yet - Gearbox boss says using it would be "extremely confusing" in the FPS' "big freaking world"

Randy Pitchford thinks a compass works much better for the world Gearbox has built

PC Gamer

Randy Pitchford asks fans to 'play the game first' before judging Borderlands 4's new minimap-free HUD

There's no minimap in Borderlands 4, the Gearbox CEO confirmed: "We want you to play the game and not play the map."

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news in one place.

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GamesRadar

"I don't know" how much Borderlands 4 will cost, Gearbox boss says, but it had "more than twice the development budget for Borderlands 3" and "it might be" $80 like some Nintendo and Xbox games

Borderlands 4 cost way more to make than Borderlands 3, says Randy Pitchford, but he can't say how much it will cost players

GamesRadar

Borderlands 4 boss raises Todd Howard's 'you can climb that mountain' Skyrim promise: "You see something anywhere on the screen, a mile away, up in the sky, you will be able to get there"

Forget mountains, we can go anywhere on the screen

GamesRadar

GTA 6 2026 release delay live blog - All the information and reactions live

Everything we know so far about the GTA 6 2026 delay and the reactions from the industry

GamesRadar

Gearbox said Borderlands 4 isn't an open-world game, but it sure looks open-world to me: tons of aerial movement, "no need to pick up a mission" for many surprises, and your own vehicle on command

There's even "dynamic weather and events"

PC Gamer

Randy Pitchford says Borderlands 4's new release date 'is literally 0% about any other product’s actual or theoretical launch date,' and you know he's talking about Grand Theft Auto 6

The Borderlands 4 release date was moved up by nearly two weeks, and we're all wondering why.

GamesRadar

Everything announced at the Borderlands 4 State of Play

All the Borderlands 4 reveals, news, and announcements out of the extended look and deep dive

GamesRadar

Borderlands 4 is releasing over a week earlier than expected because "the game is awesome, the team is cooking," and its own dedicated State of Play is coming up "imminently"

Borderlands 4 is now releasing on September 12

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