The aim of advertising is usually to put the spotlight on a product as a solution. Even if the customer rather than the product is made the hero, the product is still there allowing the customer to achieve their dream. Except when it isn't.
Over the years, we've seen a few brave adverts where the product was removed, sometimes quite literally, leaving customers to work out what was being sold. In some cases, it may have caused confusion but in others, the decision showed just how strong branding can be (see our pick of the best print ads and the best billboard advertising for more inspiration).
