Since Indian Motorcycle launched its political-style attack ad campaign against its main rival, Harley-Davidson, and then furthered its critique on the company in a carefully worded statement to RideApart, Harley's stock has only risen.
The stock price, which is up about 6%—Indian Motorcycle is not currently a publicly traded company, as its acquisition by Carolwood LP removed it from Polaris'—in the last week, not only comes on the heels of the social media campaign in which Indian Motorcycle lambasted Harley-Davidson for its former DEI initiatives, its embrace of electric motorcycles, the brand's offshore manufacturing, and its choice of CEOs, but also on Harley announcing a raft of news that investors and the public will likely see as positives.
