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DARK SECRETS: Indian motorcycle - The Real Truth

Indian Said Harley Launched a 'Conquest' Incentive After the Company's Sale. Harley Says It's Always Been There

When Indian Motorcycles responded to the backlash toward its attack ad campaign against Harley-Davidson, it stated the company started a 'conquest' program against Indian. That, however, proved untrue, and has always been a sales practice.

RideApart

Harley's Stock Has Only Risen Since Indian Motorcycle's Attack Ad Campaign

Indian Motorcycle recently launched a political-style attack ad campaign against Harley-Davidson, lambasting the company for DEI initiatives, EV motorcycles, and CEO choices. Harley's stock has only risen since.

RideApart

Indian Motorcycle Issues Statement on Harley Controversy. Doubles Down on Criticism

Indian Motorcycle recently launched an attack ad campaign against rival Harley-Davidson, which caused an uproar among the motorcycling community. Indian has now released a statement and furthered its critique of the Motor Co.

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Indian Motorcycle Launches Attack Ad On Harley-Davidson. All But Confirms Right-Wing PR Campaign Reporting

Indian Motorcycles launched a political-style attack ad campaign on Harley-Davidson, and comes on the heels of reporting its marketing is being directed by a former Trump campaign adviser.

RideApart

Indian Motorcycle's New PR Firm Might Be Behind Right-Wing Influencer Campaign. Former Trump Campaign Operative Connected

Noise Media, which partnered with Indian Motorcycles, was working with former Trump campaign manager Brad Parscale and could be the brains behind the current right-wing influencer campaign. He's also a registered Israeli agent.

RideApart

Influencers Are Calling Harley Woke Again. Then They're Hyping Indian Motorcycles

A number of right-wing and far-right influencers have simultaneously started posting how Harley-Davidson has gone 'gay and woke.' They then start promoting Indian Motorcycles, which has led many to believe it's a paid campaign.

RideApart

Indian Motorcycles Launches "ARO," The Brand's First In-House Performance Product Line

This all-new performance division for Indian Motorcycle, called ARO, provides performance parts, accessories, and “future technologies.”

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Polaris Set To Close a Former Joint Indian Motorcycle Plant, With 200 People Laid Off

Polaris' Osceola plant, which once produced power plants for newly sold Indian Motorcycles, as well as engines and other parts for the brand's off-road segment, is set to be shuttered by the end of 2026.

RideApart

Indian Motorcycle HQ Is Moving up the Road to Golden Valley, MN, After Private Equity Buyout

After Polaris sold Indian Motorcycles to private equity firm Carolwood LP, the motorcycle brand had to move its headquarters. But it only went up the road.

RideApart

Indian Celebrates Its 125th Birthday With A Badass New… Paint Job?

Indian Motorcycle celebrates its 125th anniversary with limited edition Chief, Scout, Challenger, and Roadmaster models.

RideApart

Indian Motorcycle Changed Owners, And Now More Than 200 Jobs Are Gone

The Indian Motorcycle sale to private equity is already reshaping the company, as the Osceola plant closure, and subsequent layoffs, show how fast the consequences can hit.

RideApart

There's a Special Edition Indian Bobber Coming Soon

Patent filings suggest a special-edition Indian Motorcycle Scout Bobber is coming. But what makes it special?

RideApart

Indian Motorcycle's Executives Want to Focus on Cruisers and Baggers. But Is That Enough?

At EICMA, Indian Motorcycle's Ben Lindaman said they want to focus on the brand's core cruiser and bagger lineup. But in today's market, is that enough?

RideApart

Indian Motorcycle's New Owner Offered a Vague Plan Forward, Big Emphasis on Merch

Carolwood Capital's Spencer Towill, who led the acquisition of Indian Motorcycle from Polaris, offered some thoughts on the brand's future. And it's seemingly led by an increased emphasis on merch.

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Polaris Debuts Updated RZR and Ranger UTVs, Refocusing After Indian's Sale

Polaris has just unveiled the 2026 RZR and Ranger models just after announcing the sale of Indian Motorcycle. Could this mark a refocus on its off-road roots?

RideApart

Here's the Letter Indian Motorcycle's New Owners Sent To Its Employees

There are still a lot of questions surrounding the private equity acquisition of Indian Motorcycle, and a letter sent out to the brand's employees looks to answer some of them.

International Business Times UK

Polaris Sells Indian Motorcycle After 14 Years in £392m Deal – What It Means for the Global Bike Industry

Polaris exits the bike market as its Indian Motorcycle brand goes independent in a newly revealed sales deal with a private equity firm.

RideApart

Indian Motorcycles Has Been Sold, Polaris No Longer Owner In Shocking Announcement

In a shocking announcement, Polaris has said that it intends not only to separate Indian Motorcycle into its own business, but to then sell it to a private equity group called Carolwood LP.

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Benzinga

Polaris Stock Is Rallying After Hours: What's Fueling The Move?

Polaris Inc (NYSE:PII) shares are trading higher in Monday’s after-hours session after the company announced plans to divest its stake in Indian Motorcycle.

RideApart

More Than Merch, Indian’s Newest Drop Tells a Story and Supports a Cause

Indian Motorcycle and Navajo artist Jeremy Arviso have collaborated on a unique capsule collection inspired by Native American art.

RideApart

Your New Harley Is About To Get More Expensive If You Live In Europe

[UPDATE March 13, 2025: The European Association of Motorcycle Manufacturers (ACEM) issued a call to exclude the entire motorcycle category from the trade war. ACEM Secretary General said, "Whilst we recognize the need for a balanced response to trade disputes, motorcycles should not become collateral damage in broader trade conflicts.…

RideApart

Indian Motorcycle’s “First 6” Project Is a Masterclass In Cruiser Customization

Few brands embrace customization quite like Indian Motorcycle, as the company takes pride in being America’s first motorcycle outfit, being a whole two years older than Harley-Davidson. And just like the Bar and Shield, it has a lineup of motorcycles that just begs to be customized.

RideApart

[UPDATE] Indian Motorcycle Just Killed Its Coolest Bike and Didn't Even Give It a Funeral

[UPDATE February 14, 2025: A spokesperson for Indian Motorcycle responded to RideApart's request for a comment. Here's their full statement.

RideApart

Indian Motorcycles Just Debuted a New 126 Horsepower V-Twin and Give It To Me

There's something eminently attractive about a choppy, big-bore, high-horsepower V-twin. I know that sounds sus coming from me, lover of small-displacement and off-road motorcycles, a writer who's lambasted Harley-Davidson about its cruiser lineups and more. But all that doesn't mean I hate V-twin motorcycles.

RideApart

Indian Motorcycles Is Recalling Every 2025 Scout Over a False Neutral, Seriously

Just before Christmas 2024, Indian Motorcycle filed a Safety Recall Report with the US National Highway Traffic Safety Administration regarding its 2025 Scout and Scout Sixty lineup. The problem is a gear position indicator on the dash that could potentially tell the rider the bike is in Neutral when it…

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