EXPLAINED: Indian - The Real Truth

Polaris Is Shuttering Its Vietnam Plant After Indian's Sale

The Vietnamese-based production plant operated by Polaris for its former motorcycle brand Indian, is closing this year.

RideApart · Sep 22

Indian Motorcycle's New Owners Didn’t Inherit Success. They Got A Sales Problem

Indian Motorcycle was already losing momentum before its buyout, and the latest registration sales figures make the turnaround look even harder, with a massive decline in the last year.

RideApart · Aug 28

Indian Motorcycle Has No Idea What It's Doing, And Its New Bike Proves It

Indian Motorcycle is at a crossroads with new owners and a direction that includes doubling down on the past, and branded merch. But the past doesn't sell motorcycles anymore. At least, not cruisers.

RideApart · Aug 11

Indian Said Harley Launched a 'Conquest' Incentive After the Company's Sale. Harley Says It's Always Been There

When Indian Motorcycles responded to the backlash toward its attack ad campaign against Harley-Davidson, it stated the company started a 'conquest' program against Indian. That, however, proved untrue, and has always been a sales practice.

RideApart · Jun 22

Keanu Reeves and Gard Hollinger Created a Show Just About Their Motorcycle Racing. It's Coming Soon

Hooligans: The Arch Racing Project will launch on Samsung TV Plus on Sunday, July 12, 2026, and will detail how Keanu Reeves and Gard Hollinger's Arch Motorcycle company went racing in AMA's Superhooligan class.

RideApart · Jun 18

Harley's Stock Has Only Risen Since Indian Motorcycle's Attack Ad Campaign

Indian Motorcycle recently launched a political-style attack ad campaign against Harley-Davidson, lambasting the company for DEI initiatives, EV motorcycles, and CEO choices. Harley's stock has only risen since.

RideApart · Jun 12

Indian Motorcycle Issues Statement on Harley Controversy. Doubles Down on Criticism

Indian Motorcycle recently launched an attack ad campaign against rival Harley-Davidson, which caused an uproar among the motorcycling community. Indian has now released a statement and furthered its critique of the Motor Co.

RideApart · Jun 10

Indian Motorcycle Launches Attack Ad On Harley-Davidson. All But Confirms Right-Wing PR Campaign Reporting

Indian Motorcycles launched a political-style attack ad campaign on Harley-Davidson, and comes on the heels of reporting its marketing is being directed by a former Trump campaign adviser.

RideApart · Jun 8

Indian Motorcycle's New PR Firm Might Be Behind Right-Wing Influencer Campaign. Former Trump Campaign Operative Connected

Noise Media, which partnered with Indian Motorcycles, was working with former Trump campaign manager Brad Parscale and could be the brains behind the current right-wing influencer campaign. He's also a registered Israeli agent.

RideApart · Jun 7

Influencers Are Calling Harley Woke Again. Then They're Hyping Indian Motorcycles

A number of right-wing and far-right influencers have simultaneously started posting how Harley-Davidson has gone 'gay and woke.' They then start promoting Indian Motorcycles, which has led many to believe it's a paid campaign.

RideApart · Jun 4