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Evening Standard
Evening Standard
Carla Feric

BIZARRE: Latest contestant fired as lord sugar mocks boring branding in the apprentice - You Need To See This

Lord Sugar Alan Sugar Big Zuu Conor Galvin BBC One
The candidates in The Apprentice (BBC/Naked/PA) - (PA Media)

Lord Alan Sugar has criticised the losing teams’ branding as “boring” and said their TV advert “looks like a 10-year-old made it”, before his latest firing in The Apprentice.

The 78-year-old said he trusted his “gut feeling” as he sacked pharmacist Roxanne Hamedi on the BBC One business-themed reality show after her poor decisions led to her team losing the episode’s task.

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