INSANE: Alan sugar - The Real Truth

Lord Sugar hits out at credit card firm as he’s denied limit increase

IN FULL

The Independent UK · Aug 11

‘Bunch of idiots!’: Billionaire Lord Alan Sugar blasts American Express after credit limit rise denied

The Apprentice star angrily responded to followers about why he needs a credit card

The Independent UK · Aug 11

Alan Sugar blasts American Express after he is denied credit limit increase

The billionaire said he spoke to someone who was aware of his ‘financial status’, but it made no difference.

Evening Standard · Aug 11

'This is how you present': Apprentice 2026 winner Karishma Vijay praised by Alan Sugar for standout pitch

In a stunning finale of The Apprentice 2026, Karishma Vijay emerged victorious, clinching a £250,000 investment for her innovative skincare venture, Kishkin. Praised by Lord Sugar for her stellar presentation, he deemed her performance a gold standard in the intense boardroom environment.

The Times of India · Apr 17

Indian-origin Karishma Vijay wins UK reality show The Apprentice, secures Lord Sugar’s £250,000 investment

Indian-origin entrepreneur Karishma Vijay has won the 2026 edition of the UK reality show The Apprentice, securing a £250,000 investment after being chosen as the winner by Lord Alan Sugar.

The Times of India · Apr 17

TV tonight: Nicola Coughlan and Lydia West return in comedy Big Mood

Prepare for wedding chaos in Camilla Whitehill’s sharp series. Plus: it’s the Apprentice final. Here’s what to watch this evening

The Guardian - UK · Apr 16

Who is Karishma Vijay? Indian-origin Apprentice 2026 finalist goes viral after Alan Sugar buzz

In the spotlight of The Apprentice 2026, British-Indian business trailblazer Karishma Vijay is captivating audiences with her fierce determination. Surging to the finals with her ambitious goal of globalizing her skincare brand, she showcases remarkable business savvy.

The Times of India · Apr 15

TV tonight: Alexander Armstrong embarks on an Indian odyssey

First stop for the actor and comedian is Mumbai. Plus: it’s the halfway point of Alan Sugar’s don’t-get-sacked race The Apprentice. Here’s what to watch this evening

The Guardian - UK · Mar 5

The Apprentice’s Tim Campbell: Men need to talk about their health, not just football

Black men are twice as likely to be diagnosed with prostate cancer. The Apprentice star Tim Campbell explains why we’ve got to talk about it.

The Independent UK · Feb 25

Latest contestant fired as Lord Sugar mocks ‘boring’ branding in The Apprentice

The latest instalment of the show saw the teams tasked with creating a brand of bottled water.

Evening Standard · Feb 19