REVEALED: Lord sugar - The Real Truth

‘Bunch of idiots!’: Billionaire Lord Alan Sugar blasts American Express after credit limit rise denied

The Apprentice star angrily responded to followers about why he needs a credit card

The Independent UK · Aug 11

Alan Sugar blasts American Express after he is denied credit limit increase

The billionaire said he spoke to someone who was aware of his ‘financial status’, but it made no difference.

Evening Standard · Aug 11

'This is how you present': Apprentice 2026 winner Karishma Vijay praised by Alan Sugar for standout pitch

In a stunning finale of The Apprentice 2026, Karishma Vijay emerged victorious, clinching a £250,000 investment for her innovative skincare venture, Kishkin. Praised by Lord Sugar for her stellar presentation, he deemed her performance a gold standard in the intense boardroom environment.

The Times of India · Apr 17

The Apprentice finalists revealed after Lord Sugar tears apart business plans

The final two were picked after surviving gruelling interviews with the business mogul’s associates.

Evening Standard · Apr 9

The Apprentice 2026 finalists revealed after surviving gruelling interview stage

Three candidates were fired by Lord Sugar ahead of next week’s series finale

The Independent UK · Apr 9

Latest candidates fired and finalists revealed in The Apprentice

Lord Sugar has whittled down the contestants to the two finalists who will battle it out for his investment.

Evening Standard · Apr 9

The Apprentice star quits in shock walkout as finalists confirmed

A contestant on The Apprentice quit before Lord Sugar could fire him as the 2026 series finalists were confirmed on Thursday’s episode (2 April).

The Independent UK · Apr 2

The Apprentice candidates hit back at Lord Sugar after ‘undeserved’ triple firing

Furious business tycoon made history on BBC series after sending home three

The Independent UK · Mar 6

Latest contestant fired as Lord Sugar mocks ‘boring’ branding in The Apprentice

The latest instalment of the show saw the teams tasked with creating a brand of bottled water.

Evening Standard · Feb 19

Latest Apprentice contestant to be fired ‘took the bullet’ after poor negotiation

Tanmay Hingorani, an AI product consultant from London, was fired by Lord Sugar on the BBC show

The Independent UK · Feb 12