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TV Tech

George Winslow

MYSTERIOUS: Study linear tv ad spend dropped 7 yoy in feb 2024 - What They Never Told You

Pixabay.

New research from Guideline shows that while the overall ad market remains strong, hitting record levels in February 2024 ad investment tracking back to 2017, linear TV hit a historical low. The 7% year over year decline in February for linear TV follows a 7% decrease for Linear TV in Q4 2023.

The latest numbers from Guideline (owner of Standard Media Index, Lumina, and SQAD) captures actual agency invoicing data from all major holding companies and most major independents.

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