SHOCKING: Guideline - What They Never Told You

93% of employees say retirement benefits influence whether they’ll take a job. How to design a competitive plan

New tech options make creating and administering a plan easier.

Fortune · May 1, 2025

Olympics Boosts Total July Ad Spend

The total U.S. ad market grew by 14%, YoY in July 2024 with five days of the Olympics accounting for 43% of the month’s growth; national TV grew by 10%

TV Tech · Aug 30, 2024

Paris Olympics Account for 43% of Ad-Spending Growth in July

Guideline says national TV spending was up 10% from a year ago, including the Summer Games

Multichannel News · Aug 30, 2024

Study: Cost of Super Bowl Ads Up 11% to $6.47M

Last year’s cost was $5.83M for a 30 second spot according to Guideline

TV Tech · Feb 7, 2024

Repeats Claim More Ad Dollars as Strikes Halt Production of Fresh Programming

Guideline study: new programming got 20.9% of ad spending in June, down 10 points from May

Broadcasting & Cable · Aug 11, 2023

Dreamscape to Acquire Lumina

Following the agreement with Mediaocean to buy the Lumina media planning tool, the company is rebranding as Guideline

TV Tech · Jun 12, 2023

Does your employer still not offer a retirement plan? They may be running out of time

LOS ANGELES — Every employer with five or more workers in California is required either to sponsor a retirement plan or to sign their workers up for CalSavers, the system of Individual Retirement Accounts set up by the state. And hundreds of employers that haven't complied will soon get one…

Los Angeles Times · Nov 8, 2022