THE TRUTH ABOUT: 9 - The Untold Story

Apple predicted to use 'aggressive pricing' for the iPhone 18 Pro and Pro Max

Apple is reportedly planning aggressive pricing for iPhone 18 Pro models per an analyst prediction.

Tom’s Guide · May 1

Apple’s Earnings Make $300 Look Like a Matter of When, Not If

Apple’s earnings reinforced its bullish outlook, and a move back towards $300 is starting to look increasingly likely in the coming weeks.

MarketBeat · May 1

Apple's Record Quarter Decoded — China Surges 28%, iPhone 17 Demand Soars, Services Reach New High

Apple's fiscal Q2 saw record revenue driven by iPhone 17 demand and a 28 per cent sales surge in China, despite supply constraints. Tim Cook announces departure, with John Ternus as successor.

International Business Times UK · May 1

Tim Cook's 15-Year Morning Habit Hides A Powerful Leadership Lesson — And Anyone Can Copy It

Tim Cook's daily habit of reading customer emails shaped his leadership at Apple, emphasizing empathy and direct engagement over data-driven decisions.

International Business Times UK · Apr 29

‘It feels like a betrayal’: anger as Apple to close its first unionized store in the US

Tech giant accused of ‘cynical attempt to bust the union’ in decision to shutter location in Towson, Maryland

The Guardian - US · Apr 28

How Apple became the world's most valuable brand

A look at the 50-year journey that led to Apple dominance, and what's next for the new CEO.

Creative Bloq · Apr 28

I interviewed John Ternus right before he was named Apple’s next CEO — here’s the 5 quotes that stuck with me

I spoke to John Ternus right before he was named the new CEO of Apple; these are the five things that stood out in our conversation.

Tom’s Guide · Apr 23

Microsoft's First Voluntary Buyout Could Reach Nearly 9,000 U.S. workers as AI Costs Reshape the Company

Microsoft has made history with its first-ever voluntary employee buyout, which could reach approximately 7% of the company's workforce.

International Business Times · Apr 23

Xbox is back as Asha Sharma scraps Microsoft Gaming in favor of the 'Return to Xbox' initiative

Microsoft is scrapping its corporate "Microsoft Gaming" brand to refocus on its core identity: the "Return of Xbox."

Windows Central · Apr 23

Foldable iPhone Ultra Rumors: Will Apple Foldable iPhone Ultra Have Visible Crease?

Apple's long-awaited first foldable iPhone, widely rumored to carry the premium "iPhone Ultra" branding, is poised to deliver a display with a crease so minimal it may appear nearly invisible when unfolded, according to multiple supply chain reports and analyst briefings circulating as of April 2026.

International Business Times · Apr 23