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BIZARRE: 2 - You Need To See This

Meghan Markle shares rare glimpse of Princess Lilibet in American Riviera Orchard rebrand

Meghan recently announced the name change of her lifestyle brand to As Ever

The Independent UK

The Deeper Meaning Behind Meghan Markle's Reimagined Brand, As Ever

"This new chapter is an extension of what has always been my love language," the Duchess of Sussex wrote on Instagram.

Marie Claire

Meghan Markle just made a huge change to her lifestyle brand

Marie Claire

From analysis to the latest developments in health,
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What is Meghan Markle's new brand As Ever? Duchess of Sussex set to relaunch lifestyle venture

Prince Harry’s wife made the exciting announcement on social media, almost a year on from the launch of American Riviera Orchard

Evening Standard

Meghan Markle's classy rebrand shines in its simplicity

As Ever is a stylish evolution for the brand.

Creative Bloq

Meghan Markle rebrands American Riviera Orchard after trademark attempt rebuffed

Duchess reveals new name of company after trademark problems

The Independent UK

Meghan Markle rebrands lifestyle company As Ever a year after launching and shares rare pic of daughter Lilibet

The name change follows a rejected trademark application for American Riviera Orchard last March

Evening Standard

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Watch: Meghan announces huge rebrand as trademark fight continues

The Duchess of Sussex has announced a rebrand of her American Riviera Orchard business in an Instagram video posted on Monday, 17 February.

The Independent UK

Meghan, Duchess of Sussex, renames lifestyle brand

Meghan, Duchess of Sussex is changing the name of her lifestyle brand from American Riviera Orchard to As Ever.

BANG Premier

Meghan's in her Barefoot Contessa era — and her new Netflix show will have the haters frothing

Can 2025 be the Duchess of Sussex’s year — or have people tired of the Instagram influencer model?

Evening Standard

Between visa trouble & copyright drama, is Meghan and Prince Harry's rebrand doomed to fail?

The Duchess of Sussex is back with a glitzy Netflix show and a revamped lifestyle brand. But it seems trouble is brewing behind the scenes

Evening Standard

Meghan, Duchess of Sussex to 'launch her lifestyle brand and Netflix show in New Year'

Meghan, Duchess of Sussex is reportedly preparing to return to the spotlight to launch her lifestyle brand American Riviera Orchard and her new Netflix show in the New Year.

BANG Premier

Meghan Markle's Californian lifestyle brand launch has hit a major problem

Marie Claire

According to former staff, Meghan Markle always signs off her emails with one instruction

Marie Claire

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news in one place.

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Creative Bloq

Meghan Markle's logo rejection presents a golden design opportunity

The USPTO may have done her a favour.

Marie Claire

Meghan Markle's American Riviera Orchard brand is launching sooner than we thought

Marie Claire

Meghan Markle Will Reportedly Launch Her Lifestyle Brand American Riviera Orchard Later This Year

A source says claims a CEO search is delaying the brand's launch are false.

International Business Times UK

'It's Unprecedented, Even For A Startup': 18 Staff Quit Meghan Markle's Company As She Struggles To Find A CEO, Report

Meghan Markle's American Riviera Orchard faces challenges as the company struggles to find a CEO and lost several staff members.

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news in one place.

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Marie Claire

Meghan Markle's Lifestyle Brand American Riviera Orchard Experiences Trademark Setback

Reports indicate there were application "irregularities."

The Independent UK

Meghan Markle’s lifestyle brand suffers new setback

It will cost around £9,000 to correct the ‘irregularities’

Marie Claire

Meghan Markle “Really Enjoyed Being Back In Front of the Camera” While Filming Her Forthcoming Netflix Cookery Show

“She was totally in her element.”

Marie Claire

It’s Not In King Charles’ Nature to Upstage Daughter-in-Law Meghan Markle and Her Lifestyle Brand American Riviera Orchard with Competing Retail Products, Royal Commentator Says

Lest we forget the so-called “royal jam rivalries” earlier this year…

Marie Claire

Meghan Markle “Feels Very Much Under Siege” As She Prepares to Launch Her Lifestyle Brand American Riviera Orchard, Royal Author Says

“She thinks that anything and everything she does will be unfairly criticized.”

Marie Claire

Meghan Markle Is Reportedly "Very Pleased" With American Riviera Orchard's "Strong Start"

The brand is already thriving, says a source.

Marie Claire

Meghan Markle Is Apparently Planning a Summer of “Relaxation and Enjoyment” with Her Family Before a “Busy Autumn Coming Up”

The agenda sounds fantastic, actually.

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