BIZARRE: 9 - You Need To See This

How Meghan Markle Included a Sentimental Nod to Prince Harry—and Queen Elizabeth—in the Logo for As Ever

The design is full of meaning.

Marie Claire · Feb 19, 2025

Meghan, the Duchess of Sussex, unveils new lifestyles brand As Ever

Meghan, the Duchess of Sussex, has rebranded her fledgling company to As Ever

The Independent UK · Feb 18, 2025

Meghan Markle Launches Her 'As Ever' Era in a White Button-Down Shirt and Classic Jeans

The big announcement was a return to basics.

Marie Claire · Feb 18, 2025

What is Meghan Markle's new brand As Ever? Duchess of Sussex set to relaunch lifestyle venture

Prince Harry’s wife made the exciting announcement on social media, almost a year on from the launch of American Riviera Orchard

Evening Standard · Feb 18, 2025

Meghan Markle's classy rebrand shines in its simplicity

As Ever is a stylish evolution for the brand.

Creative Bloq · Feb 18, 2025

Meghan Markle rebrands lifestyle company As Ever a year after launching and shares rare pic of daughter Lilibet

The name change follows a rejected trademark application for American Riviera Orchard last March

Evening Standard · Feb 18, 2025

Meghan, Duchess of Sussex, renames lifestyle brand

Meghan, Duchess of Sussex is changing the name of her lifestyle brand from American Riviera Orchard to As Ever.

BANG Premier · Feb 18, 2025