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YOU WONT BELIEVE: 7 - You Need To See This

Xbox Game Pass is becoming cheaper with Call of Duty no longer a part of it

Asha Sharma's first big decision.

Dot Esports

Xbox Game Pass Ultimate price plummets – but there's a catch

A big price drop arrives for Xbox Game Pass Ultimate membership, but not without cost

The price of Xbox Game Pass Ultimate is falling, and all it cost was day one access to new Call of Duty games

Xbox CEO Asha Sharma has lowered the cost of Game Pass Ultimate and PC Game Pass following poorly received price hikes in 2025 for the Xbox subscription service

GamesRadar

From analysis to the latest developments in health,
read the most diverse news in one place.

New Call of Duty games will no longer be part of Xbox’s Game Pass

Microsoft has also reduced the price of its Xbox Game Pass video game subscription service, Microsoft Gaming boss Asha Sharma has announced

The Guardian - UK

"Project Helix will be available as a 1st party Xbox console": Microsoft pushes back on swirling third-party hardware rumors

While OEM devices are not ruled out, the company remains committed to building and selling its own hardware, offering clearer direction amid ongoing speculation.

Windows Central

It's time for Xbox to stop apologizing for its existence

If there's one thing I think Xbox should change under new CEO Asha Sharma — it's in how Xbox presents itself to the public. Xbox needs to stop hiding.

Windows Central

Xbox Game Pass gets "grim prognosis" from former PlayStation CEO, new Xbox head Asha Sharma tells him they should "chat sometime"

Everything OK over there?

GamesRadar

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“Grim prognosis”: Former PlayStation CEO questions Game Pass as new Xbox CEO would "love to chat."

Former PlayStation CEO Shawn Layden questions Xbox’s Game Pass strategy, calling its outlook grim, as new Xbox CEO Asha Sharma responds publicly and signals openness to discussion.

Windows Central

“Looking into this” as Xbox’s new CEO steps in after an Insider update reportedly bricks a Series S and raises fresh concerns

Xbox’s new CEO Asha Sharma directly responded to an Xbox Insider who claimed a recent update bricked their Series S.

Windows Central

"Cloud Gaming with monthly time limit": Microsoft's code hints at an Xbox Game Pass 'TRITON' codename and new 'Duet' tier

New findings tied to Xbox’s TRITON and Duet codenames suggest Microsoft could introduce monthly cloud gaming limits. The potential changes do align with broader efforts to reshape Game Pass pricing and tiers.

Windows Central

Ex-PlayStation boss says Microsoft is 'trying so hard to will' Xbox Game Pass 'into health' and suggests 'a clarifying post mortem would do the entire industry some good'

Former PlayStation executive Shawn Layden has suggested Microsoft can't save Xbox Game Pass, following comments made by Xbox CEO Asha Sharma about wanting to "evolve" the service.

TechRadar

Xbox Game Pass is "too expensive", says Xbox in leaked memo – could potentially change pricing again

Xbox's new CEO has plans to address Xbox Game Pass pricing problems

'Game Pass has become too expensive for players' says leaked memo as Xbox CEO plans to 'evolve' the service

Xbox CEO Asha Sharma has admitted that the company's Game Pass subscription service has become "too expensive" for players.

TechRadar

Xbox Game Pass price could drop after Microsoft Gaming’s new CEO addresses concern

There's a possibility.

Dot Esports

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PC Gamer

Xbox Game Pass is too expensive, new Xbox boss reportedly says: 'we need a better value equation'

It needs to be a more flexible system, apparently.

Windows Central

Ex-Microsoft Xbox lead says he thinks Phil Spencer "did a fantastic job," and believes new CEO Asha Sharma has an "edge" — "I'm very optimistic."

Former Microsoft Xbox lead Ed Fries praises Phil Spencer's work and says he believes Asha Sharma can "make things happen, change the world" as CEO.

GamesRadar

Xbox Game Pass "has become too expensive for players," new CEO reportedly admits in leaked memo

Asha Sharma apparently knows that players "need a better value equation"

Windows Central

Microsoft's new Xbox CEO Asha Sharma says Game Pass "has become too expensive for players," suggesting a price change — "we need a better value equation"

Reportedly, Xbox CEO Asha Sharma has signaled to employees that Microsoft is planning to figure out "a better value equation" for Xbox Game Pass soon.

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Windows Central

Fresh Xbox discoveries point to "Duet" codename: A possible companion to "Triton" and more Game Pass subscription tiers?

A new Xbox Game Pass codename, Duet, has appeared alongside Triton in backend data, prompting speculation about potential new Game Pass tiers and possible subscription bundles involving external partnerships.

Windows Central

CD Projekt CEO weighs in on the impact of Xbox Game Pass and Asha Sharma's new role: "She’s a super smart person."

CD Projekt Red CEO Michał Nowakowski recently discussed the impact of Xbox Game Pass, explaining how it helps bring The Witcher 3 to a new generation of players while extending the game’s lifecycle.

Tom’s Hardware

Microsoft's new gaming boss axed 'This is an Xbox' campaign because 'it didn't feel like Xbox' — Xbox brand undergoes transformation to redefine its identity

The "This is an Xbox" marketing campaign was met with severe backlash from pretty much everyone outside Microsoft's top brass. Now, it seems like the brand is course-correcting with new Xbox chief Asha Sharma leading the charge for a rejuvenated Xbox, and personally killing the controversial campaign.

Windows Central

Xbox drops a bunch of 25th Anniversary merch and signals a major vibe shift at Microsoft

Xbox is turning 25, and the celebration comes with a 73Studio collab and some new gear to fawn over. The brand is signaling a "Return to Xbox" that you can wear.

Tom’s Guide

Xbox 'Triton' leak hints at first major changes under new CEO Asha Sharma

A new leak revealed a potential new Game Pass tier that would only feature first-party Xbox games.

Windows Central

Why did Microsoft end 'This is an Xbox' marketing? Microsoft responds — "It didn't feel like Xbox."

Microsoft's controversial Xbox marketing campaign "This is an Xbox" was almost immediately ended after new CEO Asha Sharma came on board. Microsoft explains why.

Windows Central

The $30 Xbox Game Pass problem could be fixed without dropping the price

Subscription fatigue is real, and at $360 a year, Game Pass Ultimate is a major culprit. However, the grapevine suggests a major shake-up is coming under new leadership. If Xbox wants my $30, they need to stop giving me what they want to sell and start giving me what I…

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