UNCOVERED: Bia advisory services | History Defined

Streaming Shake-up, Shakeout Brewing as Program, Economic Factors Shift

Despite increasing viewing numbers, challenges remain

TV Tech · Aug 22, 2024

BIA: Local Ad Revenue to Hit $171B in 2025

With 52% of overall spend, digital local ads in 2025 will surpass traditional advertising for the first time

TV Tech · Aug 7, 2024

Non-Political Local Ad Spending Expected to Grow 5.5% in 2025, Says BIA

Digital spending to top traditional advertising for first time

Broadcasting & Cable · Aug 7, 2024

BIA Lowers 2023 U.S. Local Advertising Estimate to $161.7 Billion

Broadcast TV OTA will see a slight 0.2% growth while TV digital will grow by 4.9 percent if political advertising is excluded

TV Tech · Jun 28, 2023

BIA Advisory Services Unveils MAPro Breeze

The service makes finding and using data from MAPro easier and faster

TV Tech · Jun 21, 2023