BIA: Local Ad Revenue to Hit $171B in 2025
With 52% of overall spend, digital local ads in 2025 will surpass traditional advertising for the first time
TV Tech ·
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Non-Political Local Ad Spending Expected to Grow 5.5% in 2025, Says BIA
Digital spending to top traditional advertising for first time
Broadcasting & Cable ·
BIA Predicts 9.3% Bounce in Local Advertising to $172B in 2024
The updated forecast sees significant growth in TV OTA, TV digital, and CTV/OTT fueled by political and other local vertical advertising
TV Tech ·
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