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YOU WONT BELIEVE: 2 - What They Never Told You

Queer romcom Bros struggled at the box-office. Are mainstream audiences still not ready?

When Bros creator, Billy Eichner made an impassioned plea for people to see his queer-centred romantic comedy, he shared concerns on Twitter that straight people “just didn’t show up.”

The Conversation

"Bros": A tragic box office love story

The failure to launch of Billy Eichner's new comedy could have something to do with the genre rules it breaks

Salon

Nina Metz: Moviegoing is not activism, and it’s a mistake to promote a film that way

Reflecting on the disappointing turnout for the gay rom-com “Bros,” despite getting good reviews, the movie’s writer and star Billy Eichner noted that “straight people, especially in certain parts of the country, just didn’t show up for Bros. And that’s disappointing but it is what it is. Everyone who ISN’T…

Chicago Tribune

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Commentary: The real lesson of ‘Bros’: It’s OK to let gay art bomb

I didn’t want to write this piece. I didn’t want to diminish “the first major studio movie written by and starring a gay man” or spoil its Rotten Tomatoes score or dance on the grave of its box-office prospects.

Los Angeles Times

LZ Granderson: The movie 'Bros' succeeded just by being a gay rom-com

As you may have heard, "Bros," the first gay rom-com from a major studio to feature an out queer cast, bombed on its opening weekend. At just $4.8 million in sales, it came in fourth. This despite the robust marketing campaign and the Judd Apatow seal of approval. Given the…

Los Angeles Times

Billy Eichner plans to continue tweeting about ‘Bros’ ‘every day for the next year’ after flop

LOS ANGELES — Comedian Billy Eichner is continuing to advocate for his new rom-com, “Bros,” after its meager box office showing this weekend and has vowed to keep tweeting about the film to spite haters.

Los Angeles Times

Horror Pic ‘Smile’ Happy at No. 1

Moviegoing audiences chose the horror movie over the romantic comedy to kick off the month of October. Paramount’s “Smile” topped the North American charts with $22 million in ticket sales, according to studio estimates Sunday, leaving Billy Eichner’s rom-com “Bros” in the dust. Universal’s “Bros” launched with an estimated $4.8…

Asharq Al-Awsat

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Bros star Billy Eichner says ‘straight people in certain parts of’ US didn’t show up for gay romcom

Actor encouraged ‘everyone who ISN’T a homophobic weirdo’ to go to see ‘Bros’

The Independent UK

'Smile' scares up best box office since August, while 'Bros' flops

Paramount Pictures' "Smile" enjoyed a frighteningly good debut at the domestic box office this weekend, opening in first place with $22 million, according to estimates from measurement firm Comscore.

Los Angeles Times

Review: 'Bros' is a gay romantic comedy with big, big laughs

Yes, "Bros" is a rare Hollywood romantic comedy that's about gay people but what's even more rare is that it has big, big laughs.

Tribune News Service

‘Bros’ review: Billy Eichner, on the street but now he has a boyfriend. And a major studio first: An R-rated gay rom-com. And it’s good

“Bros” can’t win, probably, but it’s enjoyable, especially in its first hour, and the second hour has enough going on, and enough elemental romantic rooting interest, to excuse some detours.

Chicago Tribune

Highland Park massacre victims sue, CPD agrees to improve access to lawyers at stations and more in your Chicago news roundup

Today’s update is a 5-minute read that will brief you on the day’s biggest stories.

Chicago Sun-Times

In ‘Bros,’ Billy Eichner’s just a boy, sitting in front of a boy, making a terrific rom-com

Funny and warm, the gay love story lives up to the swooning standard of “When Harry Met Sally …” and “Notting Hill.”

Chicago Sun-Times

Billy Eichner made a great rom-com. Now its audiences' turn.

In the whistle-stop lead-up to the release of “Bros,” Eichner has worked tirelessly to whip audiences into a frenzy for a film unlike any Hollywood has before produced

The Independent UK

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The Guardian - US

What’s Love Got to Do with It? review – slick Richard Curtis-esque Britcom

Toronto film festival: Shekhar Kapur returns with a solid cross-cultural attempt to recall the heyday of Working Title rom-coms

The Guardian - US

Bros review – Billy Eichner’s all-LGBTQ+ romantic comedy is a winner

Toronto film festival: The comedian’s glossy, Judd Apatow-produced queer comedy is incredibly funny and insightfully smart

Los Angeles Times

With 'Bros,' Luke Macfarlane proves he's a rom-com natural. (All those Hallmark movies didn't hurt)

Over the last decade, Luke Macfarlane has starred in more Hallmark Christmas movies than you can shake a mistletoe at, lending his square-jawed charisma to gauzy feel-good fantasies with titles like "Chateau Christmas," "A Shoe Addict's Christmas" and "Christmas in My Heart."

The Independent UK

Fall Preview: Billy Eichner and 'Bros' remake the rom-com

In the classic format of an adult, R-rated rom-com, Billy Eichner's coming film “Bros” depicts an uncommonly honest and insightful portrait of life as a single gay man

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The Independent UK

Billy Eichner reveals he was kicked off Tinder for a second time: ‘I’ll stick to Hinge and Grindr’

Actor was previously booted off the dating app because the company thought he was a catfish

The Independent UK

Fall Preview: Is it, maybe, back to normal at the movies?

For the first time in three years, the fall movie industrial complex is lurching back into high gear

The Independent UK

MTV VMAs 2022: The 6 biggest talking points, from Johnny Depp’s shock cameo to Taylor Swift’s album reveal

Raucous ceremony included surprise cameos, album announcements and a history-making win

The Independent UK

2022 MTV VMAs: Billy Eichner eviscerates ‘homophobe’ Supreme Court Justice Clarence Thomas

Thomas was among the justices to overturn ‘Roe v Wade’, limiting access to abortion procedures

The Independent UK

Billy Eichner and Anna Kendrick come out as a ‘couple’ in response to viral article

‘You've felt so pressured to seem like a gay man that you made #BrosMovie but you're free now!’ Kendrick joked

The Independent UK

Billy Eichner says Hollywood is ‘homophobic underneath the surface and very hypocritical’

‘A lot of decisions have been made based on fear,’ actor said

Benzinga

Universal Debuts Trailer For 'Bros,' First Gay Rom-Com From A Hollywood Studio

Comcast Corp.’s (NASDAQ: CMCSA) Universal Pictures has released a trailer for “Bros,” the first gay romantic comedy that is going into a nationwide theatrical release by a major Hollywood studio.

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