FORGOTTEN HISTORY: 9 | History Defined

Beer boss personally paid competition winners almost $600,000 after falsely claiming solid gold cans were up for grabs

The brewery’s CEO said personally paying the disgruntled winners cost him more than two years’ salary.

Fortune · Jan 10, 2023

BrewDog CEO pays out nearly £500,000 after ‘misleading’ gold beer can promo

The cans were gold-plated rather than solid gold, which led to complaints

Evening Standard · Jan 9, 2023

BrewDog boss pays out almost £500,000 after misleading 'solid-gold' claim

BrewDog boss James Watt paid out almost £500,000 after misleading 'solid-gold' beer can promotion.

The National (Scotland) · Jan 9, 2023

Brewdog ad banned after claiming beer is 'one of your five a day'

Brewdog acknowledged that the advertised beers did not count towards a consumer's five a day but argued that the claim was meant as a 'tongue in cheek' remark

Glasgow Live · Dec 7, 2022

BrewDog ad banned for 'tongue-in-cheek' claim about fruit flavoured beer

AN ad for BrewDog has been banned over a “tongue-in-cheek” claim that its fruit-flavoured beers constitute “one of your five a day”.

The National (Scotland) · Dec 7, 2022

Brewdog advert which said fruit beer was 'one of your five a day' banned

'We respect the ASA's decision and are happy to confirm that beer is not a fruit or a vegetable'

Manchester Evening News · Dec 7, 2022

BrewDog fruit beer ad banned over claim it is ‘one of your five a day’

The Scottish brewer argued that recipients were likely to recognise the claim as a ‘tongue-in-cheek remark’.

Evening Standard · Dec 7, 2022

BrewDog beer ad pulled over ‘one of your five a day’ claim

Advertising Standards Authority acknowledges humorous intent, but says consumers could be misled

The Guardian - UK · Dec 7, 2022

‘Misleading’ BrewDog advert banned for suggesting fruity beers constitute ‘one of your five-a-day’

Brewing company says email to customers was ‘tongue-in-cheek’

The Independent UK · Dec 7, 2022

BrewDog advert calling fruit beer 'one of your five a day' banned

The brewery was ordered to remove the line from its promotional campaign after the Advertising Standards Authority deemed it to be misleading.

Daily Record · Dec 7, 2022